SEO / SEM Specialist

About the role

The role owns organic and paid search acquisition end-to-end, scaling technical SEO, site architecture, and high-intent SEM campaigns to drive pipeline and revenue. The SEO / SEM Specialist partners closely with content, product, and growth teams to execute keyword strategies, optimize crawl efficiency, and maximize return on ad spend.

Responsibilities

• Manage and scale multi-channel SEM campaigns across Google Ads and Bing to hit target CAC and lead generation goals
• Conduct comprehensive technical SEO audits, fixing crawl errors, improving page speed, and optimizing site architecture
• Execute ongoing keyword research, on-page optimization, and internal linking strategies to grow organic search visibility
• Partner with the content team to develop high-performing briefs aligned with search intent and topical authority
• Run rigorous A/B and multivariate tests on ad copy, landing pages, and meta data to improve conversion rates
• Build and maintain attribution dashboards using GA4, Google Search Console, SEMrush, and CRM data to report ROI to leadership

Requirements

• 3-6 years of hands-on experience managing enterprise SEO and paid search campaigns in a B2B or tech environment
• Expertise in modern technical SEO tools (Screaming Frog, Ahrefs, SEMrush, Google Search Console) and analytics platforms (GA4)
• Demonstrated track record of scaling paid search budgets while maintaining or lowering customer acquisition cost
• Strong analytical skills with proficiency in Excel and data visualization tools
• Bachelor's degree in Marketing, Analytics, Economics, or a related field

Skills

• Bonus: Experience with programmatic SEO, international SEO, or Python scripting for marketing automation