SEO / SEM Specialist

About the role

The role owns organic search and paid acquisition channels end-to-end, driving scalable inbound traffic and pipeline for B2B tech products. The team partners closely with product marketing, content, and design to optimize web properties, execute high-intent campaigns, and maximize ROI.

Responsibilities

• Manage and scale paid search campaigns across Google Ads and Bing Ads to meet strict CAC and conversion targets
• Own technical SEO strategy, site architecture, core web vitals, and on-page optimization to grow organic traffic
• Conduct exhaustive keyword research and competitor analysis to guide content strategy and product positioning
• Design and execute continuous A/B testing on landing pages, ad copy, and bidding strategies to improve conversion funnels
• Build robust attribution models and performance dashboards using GA4, Google Search Console, and SEMrush
• Manage monthly ad spend budgets and report campaign performance metrics to leadership

Requirements

• 3-6 years of hands-on experience managing enterprise SEO and high-budget SEM campaigns in the tech sector
• Expert-level proficiency with industry tools including Google Ads, SEMrush, Ahrefs, GA4, and Google Tag Manager
• Demonstrated track record of scaling organic search rankings and driving profitable paid acquisition pipelines
• Strong analytical skills with the ability to translate complex data into actionable optimization steps
• Bachelor's degree in Marketing, Analytics, Economics, or a related quantitative field

Skills

• Bonus: Experience with programmatic advertising, SQL, or technical front-end web development