SEO / SEM Specialist

About the role

The role owns organic and paid search strategy end-to-end, driving qualified traffic, optimizing technical performance, and scaling revenue-generating acquisition channels. The SEO/SEM Specialist collaborates closely with content, product, and growth teams to execute keyword strategies, manage ad spend, and continuously improve search rankings and conversion rates.

Responsibilities

• Manage and optimize paid search campaigns across Google Ads and Bing Ads to maximize ROI and maintain target CAC
• Conduct technical SEO audits, resolve site architecture issues, and partner with engineering to ensure optimal crawlability and indexation
• Perform keyword research and competitive analysis to inform content creation and on-page optimization strategies
• Monitor core web vitals, site speed, and schema markup implementation using tools like Google Search Console, Screaming Frog, and Ahrefs
• Design, execute, and analyze A/B tests on landing pages, ad copy, and meta tags to drive higher conversion rates
• Build weekly and monthly performance dashboards tracking organic traffic, keyword rankings, ad spend, and pipeline contribution

Requirements

• 3-6 years of hands-on experience managing enterprise SEO and SEM campaigns in a B2B or B2C technology environment
• Advanced proficiency with industry standard tools including Google Analytics 4, Google Ads, Google Search Console, Ahrefs, SEMrush, and Looker Studio
• Demonstrated technical understanding of HTML/CSS, site speed optimization, schema markup, and modern web frameworks
• Strong analytical capability with a proven track record of scaling organic traffic and paid search revenue
• Bachelor's degree in Marketing, Communications, Data Science, or a related field

Skills

• Bonus: Experience with programmatic advertising, Python or SQL for marketing analytics, and international SEO