Senior Performance Marketing Manager

What You'll Do

• Own performance marketing campaigns for our affiliate program (Impact Radius), media networks, and other emerging platforms.
• Continuously test new channels, partners, and creative formats to expand our reach and uncover scalable opportunities.
• Develop hypotheses, design experiments, and measure results to drive insights and optimize ROI.
• Manage budgets, pacing, and forecasts across multiple campaigns and channels.
• Partner with creative and brand teams to brief and refine ad assets tailored to each platform.
• Report on campaign performance, channel mix, and learnings to cross-functional stakeholders.
• Stay ahead of trends in performance marketing and identify new opportunities for growth.

What We're Looking For

• A strong sense of ownership, excellent communication and collaboration skills, and a dedication to continuous improvement.
• 7-10 years of experience in performance marketing, with direct ownership of paid social channels (Meta, Snap, TikTok strongly preferred).
• Proven track record of scaling campaigns and optimizing CAC/LTV.
• Comfort with data analysis, A/B testing, and performance measurement (e.g., Google Analytics, MMPs, internal dashboards).
• Strong communication skills with the ability to translate performance insights into business impact.
• Curiosity and adaptability — eager to experiment with new channels and approaches.
• Experience in insurance, fintech, or another high-consideration category is a plus.