Senior Performance Marketing Manager
Mirage · New York, NY · 1 mo ago
On-siteMarketing$150k–$190k/yrFull-time
Key Responsibilities
- Lead and manage user acquisition campaigns, with a focus on efficient, scalable growth.
- Support the Performance Marketing team in the day-to-day management of paid acquisition channels, with deep expertise in Meta ads.
- Identify and test emerging channels (e.g. Open AI, Connected TV) to expand acquisition footprint beyond core platforms.
- Execute campaign builds, bid adjustments, and ongoing optimizations to improve performance against KPIs such as CAC, LTV, and ROAS.
- Monitor campaign performance, surface insights, and proactively flag opportunities or issues.
- Drive experimentation by executing and analyzing A/B tests across ad creative and campaign setups.
- Prepare regular performance reports and contribute insights that inform optimization decisions and future investment.
Preferred Qualifications
- Minimum of 5+ years of experience working in performance or growth marketing, with experience across paid social channels like Meta and TikTok.
- Strong experimentation mindset, with good judgement around which tests are likely to drive meaningful impact.
- Solid understanding of conversion tracking across mobile and web platforms.
- Comfort working directly with performance data from ad platforms and analytics tools to evaluate results and guide optimization.
Benefits
- Comprehensive medical, dental, and vision plans
- 401K with employer match
- Commuter Benefits
- Catered lunch multiple days per week
- Dinner stipend every night if you're working late and want a bite!
- Grubhub subscription
- Health & Wellness Perks
- Multiple team offsites per year with team events every month
- Generous PTO policy
Pay
$150K - $190K