Senior Performance Marketing Manager

Key Responsibilities

• Hands-On Account Leadership
• Own digital and performance strategy, execution, and results for the agency's flagship and highest-complexity accounts.
• Build and execute media plans and budget allocation directly on key accounts - not just review them.
• Dig into the data yourself: diagnose performance issues, identify the lever to pull, and direct (or make) the fix.
• Partner with the accounts team on client sessions and quarterly business reviews, bringing original digital and performance analysis and a clear point of view.
• Insight-Driven Reporting & Storytelling
• Build and standardize reporting frameworks that translate campaign performance into clear, client-ready stories with actionable recommendations.
• Present insights at a senior level with confidence - you're not reading a dashboard to a client, you're advising them.
• Establish department-wide standards for reporting tools, templates, and cadence (Looker Studio, GA4, Triple Whale, Northbeam, or equivalent).
• Strategic Oversight Across the Portfolio
• Review performance across all client accounts weekly, flagging issues and opportunities the team should act on.
• Spot-check campaign quality and reporting accuracy across the department, correcting course where needed.
• Track platform changes, privacy developments, and emerging tools - and translate them into specific account-level actions.

Required Skills & Experience

• 7+ years of hands-on experience in paid media, digital advertising, or performance marketing.
• 3+ years leading or managing a team within an agency or in-house marketing function, while remaining hands-on with accounts.
• Deep, current expertise in Meta Ads, Google Ads (Search, Shopping, PMax), and multi-channel paid media strategy - you can still build the campaign, not just describe one.
• Familiarity with programmatic display, CTV, and retail media platforms (Amazon, Walmart Connect, Roundel, Instacart, DoorDash, etc.).
• Proven ability to translate performance data into clear, actionable narratives - you don't just report numbers, you explain what they mean and what to do next.
• Hands-on experience with analytics and reporting tools such as GA4, Looker Studio, Triple Whale, Northbeam, or comparable platforms.
• Experience building or standardizing reporting frameworks, dashboards, or client-facing performance narratives.
• Proven track record leading client relationships and presenting strategy and insights at a senior level.
• Outstanding communication, presentation, and organizational skills.
• Bachelor's degree in Marketing, Business, Communications, or related field - or equivalent professional experience.