Senior Performance Marketing Manager
About the role
We’re looking for a strategic, execution-focused Senior Performance Marketing Manager who is ready to join our Global Demand Generation Team. This role is built for a versatile, data-driven marketer who can own our paid media engine from start to finish, driving qualified pipeline and engaging key buying groups across our target accounts. You’ll be working on a dynamic mix of traditional and emerging channels to scale our digital distribution.
Responsibilities
Own the Paid Engine: You’ll be the primary project owner for our digital distribution strategy. This means taking pipeline goals, building out multi-channel media plans (across Paid Search, Paid Social, Display, and Content Syndication), managing budget allocation, and continuously optimizing to maximize ROI.
Engage the Buying Group: You won't just fish for single leads. You’ll design and scale multi-channel campaigns tailored to engage and advance entire buying groups within our target accounts, running continuous experimentation and conversion optimization programs across digital channels and landing experiences.
Collaborate Everywhere: You’ll act as a vital bridge between internal teams—partnering cross-functionally with Content, Creative, Marketing Ops, and Sales to turn real-time performance signals into scalable growth programs that hit our team’s revenue goals.
Requirements
5+ years of experience in digital marketing, demand generation, or growth marketing within B2B SaaS, preferably in ad tech.
Paid Media Mastery: Deep hands-on experience managing and optimizing campaigns across paid search, paid social, and programmatic display.
ABM: Proven success executing account-based marketing (ABM) strategies and running campaigns against highly targeted buying groups.
Tech: Highly proficient in LinkedIn Advertising, Google Ad Manager, and Microsoft Advertising. Experience with Marketo, Asana, and 6Sense or Demandbase.
Cross-Functional Chops: Strong experience aligning programs and workflows with Sales and Marketing Operations to drive unified revenue outcomes.
Pay
IAS Pay Transparency: The annualized base salary ranges for the primary location, and any additional locations are listed below. Our pay ranges are based on the work location. As part of IAS compensation package, we offer a comprehensive benefits package that includes paid time off, health insurance (medical, dental, vision) as well as PPO, HSA and FSA options and 401k with employer matching contributions. Each candidate’s compensation package is based on multiple factors, but not limited to, geography, experience, skills, job duties, and business need.
Schedule
Primary Location: US - New York, NY
Benefits
Our comprehensive benefits package includes paid time off, health insurance (medical, dental, vision) as well as PPO, HSA and FSA options and 401k with employer matching contributions.
Qualifications
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality.
Skills
We are looking for a versatile, data-driven marketer with deep expertise in paid media and demand generation, who can own our paid media engine from start to finish. You should be naturally analytical and experimental, and able to collaborate effectively with cross-functional teams.
Benefits
Our comprehensive benefits package includes paid time off, health insurance (medical, dental, vision) as well as PPO, HSA and FSA options and 401k with employer matching contributions.