Senior Performance Marketing Manager

About the role

This is a high-impact role responsible for driving consumer app growth while building a predictable pipeline of merchant leads that fuel our sales organization.

Responsibilities

• Own Franki's paid acquisition strategy across both B2C consumer growth and B2B merchant acquisition.
• Manage and optimize performance across Meta, Google, TikTok, Apple Search Ads, and emerging paid channels.
• Lead external agency partners by setting goals, managing budgets, auditing campaign performance, and ensuring accountability.
• Leverage AI and automation tools to improve marketing efficiency, accelerate testing, and scale creative production.
• Partner closely with Product, Sales, Data, and Creative teams to identify growth opportunities and improve campaign performance.

Requirements

• 6+ years of performance marketing or growth marketing experience.
• Experience managing both B2C mobile app acquisition and B2B lead generation programs.
• Deep expertise across Meta Ads, Google Ads, TikTok Ads, Apple Search Ads, and other paid acquisition channels.
• Hands-on experience scaling mobile apps with a strong understanding of AppsFlyer, SKAdNetwork, Conversions API, and mobile attribution.
• Strong analytical skills with experience using GA4, GTM, Salesforce, and modern marketing analytics platforms.
• Experience managing media agencies and holding partners accountable to aggressive performance goals.
• A proven track record of improving CAC, ROAS, conversion rates, and overall marketing efficiency.
• Excellent communication skills and the ability to work cross-functionally with Product, Sales, and Leadership.
• A highly execution-oriented mindset with a willingness to roll up your sleeves and do the work.
• Experience working at a two-sided marketplace, consumer marketplace, or mobile-first startup.
• Experience supporting Series A-C high-growth technology companies.
• Experience managing annual multi-million dollar paid media budgets.
• Familiarity with experimentation frameworks, growth loops, and lifecycle marketing.
• Experience using AI tools such as Claude, Gemini, or ChatGPT to improve marketing workflows.
• Agency experience or experience managing multiple agency partners.

Qualifications

• Experience supporting Series A-C high-growth technology companies.
• Experience managing annual multi-million dollar paid media budgets.
• Familiarity with experimentation frameworks, growth loops, and lifecycle marketing.
• Experience using AI tools such as Claude, Gemini, or ChatGPT to improve marketing workflows.
• Agency experience or experience managing multiple agency partners.

Skills

• Strong analytical skills with experience using GA4, GTM, Salesforce, and modern marketing analytics platforms.
• Experience managing media agencies and holding partners accountable to aggressive performance goals.
• A proven track record of improving CAC, ROAS, conversion rates, and overall marketing efficiency.
• Excellent communication skills and the ability to work cross-functionally with Product, Sales, and Leadership.
• A highly execution-oriented mindset with a willingness to roll up your sleeves and do the work.
• Experience working at a two-sided marketplace, consumer marketplace, or mobile-first startup.
• Experience supporting Series A-C high-growth technology companies.
• Experience managing annual multi-million dollar paid media budgets.
• Familiarity with experimentation frameworks, growth loops, and lifecycle marketing.
• Experience using AI tools such as Claude, Gemini, or ChatGPT to improve marketing workflows.
• Agency experience or experience managing multiple agency partners.

Benefits

• Paid medical, dental, and vision coverage.
• 15 days of PTO per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec).
• 401(k) plan.
• Equipment provided for your role.
• Monthly stipend to help cover home office expenses.

Pay

The pay range for this role is: $130,000 - $160,000.