Senior Performance Marketing Manager

About the role

The Senior Performance Marketing Manager will own and scale paid acquisition at Tines, a leading AI-powered workflow platform serving startups to public companies like Canva, Databricks, and Elastic. Reporting to the Director of Revenue Marketing, this role will develop and execute global paid acquisition strategies, manage and optimize campaigns, and work cross-functionally to support revenue goals.

Responsibilities

• Own the strategy, execution, and performance of paid acquisition across various digital channels including search, social, display, review sites, communities, retargeting, and emerging channels.
• Manage and optimize campaigns across targeting, audience segmentation, bidding strategies, messaging, creative, landing pages, and conversion paths to maximize pipeline growth and return on investment.
• Partner with teams across Marketing, RevOps, Finance, and other key business stakeholders, as well as agency partners, to ensure paid acquisition supports the highest-priority goals.
• Develop and implement paid acquisition strategies that drive qualified pipeline, product adoption, and measurable business outcomes.
• Support regional pipeline goals across North America, EMEA, and APAC by partnering with Regional Field Marketing teams.
• Work with Brand, Content, Product Marketing, and Web Marketing to improve campaign messaging, creative performance, and post-click conversion.
• Own paid media reporting, performance analysis, budget recommendations, and investment planning, partnering closely with RevOps and Finance to improve attribution, visibility, and return on investment.
• Manage agency partners while maintaining accountability for campaign performance and business outcomes.
• Continuously evaluate new channels, technologies, AI-enabled workflows, and best practices to improve campaign performance and execution efficiency.

Requirements

• 10+ years of experience in B2B SaaS performance marketing, growth marketing, or paid acquisition.
• Proven experience owning and scaling paid acquisition programs across multiple digital channels.
• Deep hands-on expertise with platforms such as Google Ads, LinkedIn Ads, Reddit Ads, and other B2B acquisition channels.
• Strong understanding of paid search, paid social, audience targeting, bidding strategies, campaign optimization, landing page optimization, and conversion rate optimization.
• Experience managing significant paid media budgets and making investment decisions based on business outcomes.
• Strong analytical skills with the ability to translate performance data into actionable insights.
• Experience partnering with agencies while maintaining accountability for campaign performance.
• Experience working cross-functionally with marketing, RevOps, Sales, and other key business stakeholders.
• Strong creative judgment, with the ability to connect messaging, creative, offers, and landing page experience to campaign performance.
• Curiosity about AI and modern marketing technology, with a desire to continuously improve execution, experimentation, and productivity.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Proven track record of success in B2B SaaS performance marketing or similar roles.
• Experience in managing and optimizing paid acquisition campaigns across multiple digital channels.
• Strong understanding of paid search, paid social, audience targeting, bidding strategies, campaign optimization, landing page optimization, and conversion rate optimization.
• Experience managing significant paid media budgets and making investment decisions based on business outcomes.
• Strong analytical skills with the ability to translate performance data into actionable insights.
• Experience working cross-functionally with marketing, RevOps, Sales, and other key business stakeholders.
• Strong creative judgment, with the ability to connect messaging, creative, offers, and landing page experience to campaign performance.
• Experience with AI and modern marketing technology, with a desire to continuously improve execution, experimentation, and productivity.

Skills

• Strategic thinking and the ability to develop and execute comprehensive paid acquisition strategies.
• Strong analytical skills with the ability to interpret and act upon data-driven insights.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Ability to manage and optimize campaigns across multiple digital channels.
• Experience with AI and modern marketing technology, with a desire to continuously improve execution, experimentation, and productivity.

Benefits

• Competitive compensation package including base salary, bonus, and equity.
• Flexible work schedule and remote work options.
• Health insurance, retirement plans, and other benefits.

Pay

• US - $210,000 - $240,000 OTE (base + bonus + equity)
• Ireland - €125,000 - €145,000 (base + bonus + equity)

Schedule

• Location: US Eastern or Central Time Zones (Remote) and Dublin, Ireland (Remote)