Sales Training & Communications Manager

Sales Communications

Own and execute all communications directed to the field sales team, ensuring messaging is clear, timely, relevant, and consistently aligned with business priorities across NAWS & CCG.

Translate complex operational changes, process updates, and program information into concise, audience-specific content across multiple formats – email, SharePoint, video, and visual content – that field teams can readily absorb and act on.

Establish a consistent cadence and governance model for outgoing communications, ensuring sequencing aligns with the indirect commercial calendar and key selling moments.

Collaborate with Merchandising, Marketing, Planning, Customer Care, and other cross-functional partners to translate enterprise initiatives or updates into field-ready communications and training, ensuring content accurately reflects current processes, tools and priorities.

Maintain and continuously improve Sales SharePoint as the central resource, ensuring content is organized, current and easy to navigate.

Partner closely with the Sr Manager, Enablement & Integration and Sales Leadership to ensure communications support broader sales strategies.

Sales Training Programs

Design, build, and manage training programs for Field Sales, Sales Operation, Analytics and Sales Leadership, ensuring programs are practical, role-specific, and directly tied to business outcomes.

Apply instructional design methodologies and adult learning principles to the development of all training content, ensuring programs are built for retention and application.

Translate complex processes, tools, and strategic priorities into training content that is engaging, accessible and build for application in role.

Lead and facilitate training delivery across virtual and in-person formats, including key selling milestones, coordinating logistics, content, and participant experience in partnership with Enablement Team.

Build and maintain an ongoing training calendar aligned to the indirect commercial calendar, ensuring teams are prepared ahead of each major selling moment.

Measure training effectiveness through feedback, adoption metrics, and performance indicators, continuously refining programs based on what is working in the field.

Insights & Continuous Improvement

Establish a regular cadence for collecting feedback from Field Sales Reps and Sales Leadership, surfacing what is and isn’t working across communications, training, and tools.

Lead change management efforts for new initiatives, tools, and process updates ensuring field teams understand what is changing, why it matters, and what is expected of them.

Define and maintain simple metrics that measure whether communications are landing and training is sticking - not just completion rates but behavioral indicators in the field.

Synthesize field feedback, adoption data, and cross-functional inputs into clear recommendations that improve the quality and relevance of enablement programs over time.