Sales Training Manager

Position Overview

Empower Brands is seeking a Sales Training Manager to drive the adoption, reinforcement, and continuous improvement of sales processes and training programs across our franchise system. This role will primarily support Superior Fence & Rail while serving as a shared resource for additional brands as we continue to grow.

Key Responsibilities

• Sales Training Adoption & Reinforcement
• Drive adoption of Empower Brands' established sales processes, methodologies, and best practices across the franchise network.
• Reinforce onboarding programs for new franchise owners and their sales teams to ensure consistent execution from day one.
• Deliver engaging in-person and virtual training sessions that strengthen consultative selling, lead conversion, customer experience, and sales effectiveness.
• Continuously refine training materials, playbooks, presentations, videos, and digital learning resources based on franchise feedback and business needs.
• Partner with franchise leadership to reinforce learning through ongoing coaching and accountability.
• Sales Enablement & Process Optimization
• Champion consistent execution of standardized sales processes while identifying opportunities for continuous improvement.
• Support adoption and effective utilization of CRM platforms, sales technology, and other enablement tools.
• Partner with Marketing to align lead generation initiatives with sales conversion strategies.
• Develop and maintain sales resources, scripts, job aids, and enablement content that improve consistency and drive franchise success.
• Identify opportunities to scale best practices across multiple Empower Brands concepts.
• Coaching, Performance & Analytics
• Develop and monitor KPIs to measure sales performance, training adoption, and program effectiveness.
• Analyze sales data and identify opportunities to improve execution and coaching outcomes.
• Conduct field visits, ride-alongs, and virtual coaching sessions to observe sales interactions and provide actionable feedback.
• Partner with franchise owners and Operations teams to address performance gaps through targeted coaching and reinforcement.
• Report on adoption metrics, training effectiveness, and system-wide performance improvements.
• Franchise Support & Cross-Functional Leadership
• Serve as a trusted advisor to franchise owners on sales performance, coaching strategies, and business growth.
• Collaborate with Operations, Marketing, Franchise Business Consultants, and Vendor Relations to ensure alignment on sales initiatives.
• Lead regional and national sales meetings, workshops, conferences, and training events.
• Stay current on industry trends and evolving sales best practices to continuously strengthen Empower Brands' sales enablement strategy.
• Support additional Empower Brands franchise concepts as business needs evolve, leveraging scalable training and coaching strategies across the portfolio.

Qualifications

• Bachelor's degree in Business, Sales, Marketing, Education, or a related field preferred.
• 5+ years of experience in sales, sales leadership, sales enablement, or sales training within franchising, home services, construction, or a related industry.
• Demonstrated success driving adoption of sales processes, coaching sales teams, and improving measurable business performance.
• Strong understanding of consultative and solution-based selling, residential sales processes, and customer experience best practices.
• Experience with CRM platforms, sales enablement tools, and learning management systems preferred.
• Excellent communication, facilitation, coaching, and presentation skills with the ability to influence stakeholders at all levels.
• Strong analytical and problem-solving skills with a data-driven approach to continuous improvement.
• Ability to travel approximately 25% to support franchise locations, training events, and business initiatives nationwide.

About the Role

This position requires a proven sales leader with experience in franchising, home services, or construction-related industries who excels at coaching, influencing behavior change, driving adoption, and measuring performance.