Sales Specialist - Senior Living

Role Overview: The Senior Living Sales Specialist drives occupancy and revenue growth by executing strategic sales and marketing initiatives. They manage the full sales cycle, conduct personalized community tours, and build relationships with prospective residents, families, and referral sources. They coordinate move-in processes, ensure model rooms are inviting, and maintain accurate CRM records for lead tracking and follow-up. The role involves developing marketing plans, participating in daily sales huddles, and analyzing market trends to stay competitive. Additionally, they organize marketing events, conduct external outreach, and represent the community at local events to enhance visibility. Budget management and timely completion of all admissions documentation are essential. The position requires collaboration across departments to ensure smooth move-ins and a welcoming environment. Qualifications & Skills Bachelor’s degree in marketing, business, or related field preferred.Minimum of 2 years’ experience in senior living sales and marketing.Knowledge of applicable laws governing senior living communities.Proven success in sales with strong closing skills.Excellent communication, presentation, and interpersonal skills.Ability to build trust with seniors, families, and referral sources.Highly organized with strong follow-up and time management skills.Proficiency in CRM, Microsoft Office, and digital tools.Compassionate, empathetic, and motivated to help others. Key Duties Develop and implement sales strategies to meet occupancy targets.Lead discovery sessions and coordinate community tours highlighting lifestyle benefits.Create marketing plans, organize events, and participate in external outreach.Manage move-in processes, ensure model rooms reflect community standards.Conduct market research and competitor analysis to identify opportunities.Maintain CRM data, participate in daily sales meetings, and update forecast trackers.Ensure timely completion of resident admissions paperwork.Collaborate with internal teams for seamless move-ins and ongoing engagement.Manage departmental budget and support community’s mission and core values.