Sales Specialist - Senior Living

Role Overview: The Senior Living Sales Specialist is responsible for driving occupancy and revenue by executing strategic sales and marketing initiatives. They manage the full sales cycle, conduct personalized community tours and discovery sessions, and foster relationships with prospective residents, families, and referral sources. Collaboration with internal teams ensures a seamless move-in process, proper presentation of model rooms, and accurate documentation of admissions. Key Responsibilities: Achieve occupancy goals through targeted lead generation, conversion, and retention strategies.Lead discovery sessions and community tours, showcasing lifestyle benefits.Develop and implement marketing plans aligned with community objectives.Coordinate move-in processes, ensuring residents’ rooms are prepared and welcoming.Conduct market research and competitive analysis to inform sales approaches.Manage CRM data to track leads, follow-ups, and analyze performance metrics.Participate in daily sales meetings to review pipelines and strategies.Maintain and update forecast tracking for occupancy trends.Ensure all admissions paperwork is completed accurately in collaboration with internal departments.Organize marketing events and external outreach activities to promote the community and build referral networks.Manage departmental budget effectively while supporting community goals.Support additional duties to contribute to overall community success. Qualifications & Skills: Bachelor’s degree in marketing, business, or related field preferred.Minimum of 2 years’ experience in senior living sales and marketing.Knowledge of senior living laws and regulations; experience in senior living is highly preferred.Proven success in sales with strong closing skills.Excellent communication, presentation, and interpersonal skills.Ability to build trust with seniors, families, and referral sources.Highly organized with strong follow-up and time management abilities.Proficiency with CRM systems, Microsoft Office, and digital communication tools.Compassionate, empathetic, and motivated to help others. Key Attributes: Strategic thinker, team-oriented, proactive, and committed to providing exceptional resident experiences while achieving sales targets.