Sales Specialist - Senior Living

The Senior Living Sales Specialist is responsible for driving occupancy and revenue through strategic sales and marketing initiatives. They manage the full sales cycle, conduct personalized tours and discovery sessions, and develop targeted marketing plans to attract prospective residents. Key duties include coordinating move-in processes, maintaining accurate CRM records, and participating in daily sales huddles to review pipeline activity. They build relationships with healthcare providers and referral sources, organize community events, and represent the community at local networking events to enhance visibility. Additional responsibilities involve managing budgets, ensuring smooth admissions processes, and performing market research to identify opportunities. Qualifications include a bachelor’s degree (preferred), minimum of 2 years’ experience in senior living sales, excellent communication and interpersonal skills, and proficiency with CRM and digital tools. Ideal candidates are compassionate, organized, and motivated by helping others, with a proven success in achieving sales targets. Joining this role offers opportunities for growth, a supportive work culture, and the chance to make a meaningful impact on residents’ lives.