Sales Specialist - Senior Living

Role Overview The Senior Living Sales Specialist drives occupancy and revenue by executing sales strategies, managing the full sales cycle, and building relationships with prospective residents and referral sources. Responsibilities include conducting personalized tours, developing marketing plans, coordinating move-ins, and maintaining CRM systems. The role involves market research, community outreach, hosting events, and external business development to enhance visibility and partnerships. The specialist ensures smooth resident transitions, tracks sales metrics, and collaborates with internal teams to meet community goals. Qualifications & Skills Degree in marketing, business, or related field preferred; minimum 2 years’ experience in senior living sales and marketing.Knowledge of senior living laws, regulations, and industry best practices.Proven sales success with strong closing abilities; excellent communication, presentation, and interpersonal skills.Ability to build trust with seniors, families, and referral sources.Highly organized with strong follow-up, time management, and proficiency with CRM and digital tools.Compassionate, motivated by helping others, and committed to community-focused service. Key Duties Achieve and sustain occupancy goals through targeted lead generation and conversion.Lead discovery sessions, community tours, and marketing events to engage prospects.Develop and execute marketing plans aligned with community objectives.Coordinate resident move-ins, ensuring a welcoming environment and proper documentation.Conduct market research and analyze competitors to inform strategies.Manage CRM data, participate in daily sales huddles, and update forecast metrics.Complete admissions paperwork and collaborate with internal teams for seamless resident onboarding.Build external relationships with healthcare providers and community organizations.Represent the community at events to boost visibility and referral networks.Monitor departmental budget and perform additional duties to support community success.