Sales Director, Brand Partnerships SYL

About the role

As the Sales Director, Brand Partnerships for ShopYourLikes, you will be part of the spearhead of our growth, selling our unique Performance Content Sponsorship vision to leading retailers across multiple categories (e.g., home, family, fashion, beauty, retail) with high affinity against value‑based consumers. You will build strategic relationships with brands that require the same measurement standards for creator marketing as for performance media, driving the entire revenue cycle from prospecting to closing high‑value, performance‑based brand sponsorships through renewal.

ShopYourLikes is Connexity's dynamic creator monetization platform and community, the fastest‑growing division within Connexity, aggressively investing in social commerce. Our mission is to empower creators and connect high‑converting audiences across social platforms with top brands, delivering measurable financial accountability across the full funnel—awareness, consideration, conversion, and loyalty—by moving beyond vanity metrics to demonstrable ROI and total sales generated.

Responsibilities

• Execute Consultative Selling: Position ShopYourLikes as a performance‑first solution, shifting client conversations beyond "vanity metrics" to focus on demonstrable ROI and total sales generated.
• Translate Technology into Value: Lead the initial strategic discussion with brand partners, translating their specific KPIs into a tailored campaign plan. Effectively pitch the power of our proprietary casting method by showing how data signals ignite performance efficiency and optimal creator selection.
• Full‑Funnel Solutioning: Educate clients on how our solutions ensure success and accountability across all touchpoints of the funnel: Awareness, Consideration, Conversion, and Loyalty.
• Aggressively Drive Revenue Growth & Renewals: Exceed quarterly and annual sales targets by originating, negotiating, and closing new, high‑value brand partnerships. Focus on securing large, recurring sponsorships with top‑tier retailers and major brands while collaborating with Campaign Management and Sales Operations teams to ensure successful delivery and client satisfaction leading to renewals.
• Hunter Mentality & KPI Management: Own all sales outreach, lead generation, and meticulously manage pipeline reporting within the CRM. Expected to consistently generate a minimum number of strategic sales meetings