Director, Brand Partnerships

e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face. Our deep commitment to clean, cruelty-free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium, and rhode. In Fiscal year 2026, we had net sales of $1.6 billion and 7 consecutive years of net sales growth.

About the role

This role will lead breakthrough partnership strategy and execution, driving cultural relevance, brand love, and business growth.

Responsibilities

• Develop and execute a partnership strategy that drives cultural relevance, brand love, and business growth.
• Lead high-priority partnerships end-to-end—from opportunity identification and concept development through negotiation, execution, and go-to-market.
• Orchestrate cross-functional teams across Brand, Creative, Product Development, Digital, PR, Social, Operations, and other key functions.
• Create alignment, navigate roadblocks, and influence senior leadership to move complex initiatives forward.
• Build and nurture trusted relationships with external partners, serving as a senior-level representative and extension of the e.l.f. brand.
• Lead partner relationships from initial outreach through execution, balancing the strategic, creative, and business needs of both organizations.
• Proactively expand a strong network across brands, entertainment, creators, media, and culture to identify new partnership opportunities.
• Turn consumer insights and cultural opportunities into breakthrough partnership concepts, campaigns, products, and experiences.
• Partner with Creative, Product Development, and Brand teams to bring big ideas to life.
• Push beyond traditional collaborations to create unexpected, distinctive, and inherently shareable work.
• Bring strong creative judgment and a high bar for work that earns attention and strengthens e.l.f.’s cultural position.
• Maintain a deep understanding of emerging trends, social conversations, entertainment, creators, communities, and consumer behaviors.
• Identify cultural moments and emerging opportunities that can inspire meaningful partnerships.
• Bring a forward-looking point of view on what’s next and where e.l.f. can participate in or lead culture.
• Ensure partnerships feel authentic and native to the culture—not forced or opportunistic.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
• 8+ years of progressive experience in brand marketing, partnerships, integrated marketing, or a related field.
• Proven track record of developing and executing high-impact partnerships from concept through launch.
• Exceptional cross-functional leadership skills, with the ability to influence without direct authority and align senior stakeholders.
• Strong creative marketing instincts, with experience developing breakthrough campaigns, products, or experiences.
• Proven relationship-building and negotiation skills, with the ability to build trusted senior-level external partnerships.
• Deep cultural fluency and curiosity, with an innate understanding of social, entertainment, creators, emerging communities, and consumer trends.
• Excellent strategic, storytelling, communication, and presentation skills.
• Ability to thrive in a fast-paced, entrepreneurial environment and manage multiple priorities with agility.
• A passion for challenging conventional thinking and creating work that is unexpected, culturally relevant, and unmistakably e.l.f.

Benefits

• Competitive pay and benefits.
• Annual company-based performance bonus (employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals).
• Equity.
• Flexible time off.
• Year-round half-day Fridays.
• Hybrid work environment (3 days in office, 2 days at home).
• Medical, dental, and vision insurance.
• Retirement savings plan.
• Gender-neutral parental leave.
• Unlimited paid time off.

Pay

The base salary range for this role is competitive. Total compensation includes base salary, annual company-based performance bonus, and equity. The amount offered will be based on factors such as geographic location, experience, specific skills, and qualifications.