Director, Brand Partnerships

About The Position

Major goals and objectives and location requirements
The Director, Brand Partnerships plays a key role in driving revenue growth for People Inc. by supporting and shaping existing and new business development efforts within the Travel/Finance/Luxury categories. This individual collaborates closely with Sales Marketing, Brand Marketing and other Sales Directors and works under the guidance of the VP, Brand Partnerships to create compelling, high-quality advertising proposals and presentations. The candidate is tasked with full sales cycle responsibility from prospecting to closing to execution in collaboration with internal stakeholders.

Key Responsibilities

• Revenue Growth & Sales Strategy
  Develop and execute strategies and tactics to achieve and exceed sales goals
  Drove revenue by securing new business and expanding existing client relationships
  Negotiate accounts to maximize revenue for People Inc.
  Lead the development and execution of multi-magazine programs, ensuring clear communication throughout the sales cycle
  Clear articulation of the value and role of magazines in today’s media landscape

• New Business Development
  Identify, prospect, and close new business opportunities
  Conduct thorough research to inform outreach and sales strategies
  Prepare for sales calls by analyzing client activity, media plans, and competitive landscape
  Initiate and lead in-person and virtual client meetings as appropriate

• Proposal Development & Collaboration
  Partner with internal teams to create innovative, persuasive, and comprehensive proposals and presentations
  Contribute ideas that align with client objectives and People Inc.’s offerings
  Collaborate with Digital counterparts to effectively develop solutions

• Market & Performance Management
  Monitor the competitive landscape and grow market share within key accounts and categories
  Track performance against revenue targets and maintain accurate short- and long-term forecasts
  Communicate forecast changes proactively and develop plans to address potential gaps

• Asset Expertise
  Build and maintain deep knowledge of People Inc.’s portfolio of assets to effectively position offerings in the market

In-office Expectations

This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team

The Team and/or Brand. The Travel Luxury vertical sales team is responsible for growth and new business development across the iconic People Inc portfolio of brands. We evangelize the power of People Inc. brands, tentpoles and innovative solutions to create meaningful consumer engagement for our partners. The role will work with Direct-to-Consumer advertisers on building and selling strategic campaigns while providing first in class service to ensure success.

Contributions Weight

Accountabilities, Actions and Expected Measurable Results
80% Meet/exceed budgeted revenue goals on assigned accounts by developing new business and growing existing business.
20% Positively impact revenue growth on Digital accounts within the Travel/Finance/Auto vertical
Take a leadership role in initiating, developing, expanding, and closing multi-brand programs, keeping all informed on the status during the sales process.
Accurately estimate business with short- and long-term forecasts to the management team, and proactively communicate any fluctuations while developing plans to offset potential shortfalls.
All other duties as assigned.

Education

The Role’s Minimum Qualifications and Job Requirements
Bachelor’s degree in Business Administration/Advertising/Marketing or equivalent training and/or experience.
Experience 5+ years advertising sales experience.

Specific Knowledge, Skills, Certifications And Abilities

Knowledge of Salesforce
Outstanding verbal and written communication skills
Ability to sell to all levels at the client and agency partners
Collaborate and work well in team environment
Great organizational skills
Ability to initiate and sell marketing programs based upon insights gained from client/agency
Strong negotiation skills

Pay Range

Salary: New York: $145,000.00 - $170,000.00
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance.