Sales Director - Away from Home (USA Food Service)

About the role

Exciting opportunity to join LOVE CORN — the fastest-growing, emerging snack brand in the USA & UK — and help build the next iconic global snack brand.

Responsibilities

• Develop and execute a go-to-market strategy for Away From Home: identify key sub-channels (e.g., education, healthcare, hospitality, hotels, corporate, travel, vending).
• Open new accounts with national/regional food service operators (e.g., Compass, Sodexo, Aramark).
• Lead sell-in with distributors and brokers (e.g., Vistar, UNFI, Sysco, US Foods).
• Manage and grow key operator and distributor relationships.
• Lead new item presentations, sampling programs.
• Attend trade shows, client fairs and events
• Own the full sales cycle from prospecting to closing.
• Develop and manage a pipeline of leads and track progress in CRM.
• Lead RFP submissions, bids, and pricing strategies.
• Oversee and manage broker relationships, ensuring alignment with company objectives.
• Monitor and evaluate broker performance against established KPIs
• Drive accountability and ensure successful execution of sales strategies
• Work closely with Marketing, Operations, and Finance to build pricing, programs, POS, and promotional plans that win in the channel.
• Provide input into product development and pack format needs specific to food service.

Qualifications

• 3–7 years of food service sales experience in CPG, preferably snacks or better-for-you categories.
• Deep understanding of the food service landscape—distributors, brokers, GPOs, operators.
• Strong relationships with key distributors and management companies at the national level (bonus if existing connections with Compass, Aramark, etc.).
• Entrepreneurial mindset: scrappy, self-starting, and excited to build from scratch.
• Excellent communication, presentation, and negotiation skills.
• Willingness to travel (30–50%) to meet customers and attend trade events.