Sales Development Representative

About the role

The Sales Development Representative (SDR) plays a foundational role in driving Craft's growth by identifying, engaging, and converting high-potential prospects into qualified pipeline. This is a high-energy, high-impact role best suited for someone who is ambitious, creative, and thrives under pressure. The ideal candidate embodies discipline, optimism, and grit, traits often seen in former athletes, performing artists, military veterans, or individuals with a history of excellence in demanding environments.

Why Craft?

Be part of a fast-moving startup solving real-world problems for global enterprises. Join an experienced high-performing sales team where creativity and hustle are celebrated. Learn from world-class sales leaders and gain exposure to every part of the revenue org.

What You'll Do

• Own top-of-funnel outreach: prospect, engage, and qualify potential customers using phone, email, LinkedIn, and creative outbound tactics.
• Craft compelling messaging to break through the noise and grab the attention of senior leaders.
• Book qualified meetings and collaborate closely with Account Executives to move prospects through the sales funnel.
• Develop a deep understanding of the Craft platform and industry pain points to tailor your outreach and conversations.
• Track activity and progress in our CRM and report on key metrics.
• Work closely with Marketing and Sales leadership to test and iterate messaging, target segments, and outreach strategies.
• Contribute ideas, challenge the status quo, and help us develop a world-class sales motion.
• Learn and grow - fast. Top-performing SDRs can advance into customer success, solutions engineering, revenue operations, or leadership roles based on performance, preference, and business needs.

Who You Are

• 0–3 years of professional experience in a fast-paced, competitive environment (e.g., sales, athletics, performing arts, etc.).
• A driven, competitive mindset with an eagerness to prove yourself and win as part of a team.
• Outstanding communication skills. You are clear, persuasive, and energetic.
• A natural curiosity and creative approach to problem-solving and prospecting.
• Experience deploying or experimenting with automation and AI tools for tasks such as prospecting.
• Confidence and charisma on the phone. You must be comfortable cold-calling and handling objections.
• Relentless positivity, perseverance, and a willingness to embrace rejection as part of the process.
• Strong organizational skills and attention to detail.
• Comfort with ambiguity and a bias toward action—especially in a startup setting.
• Familiarity with CRM and sales platforms such as Hubspot, Salesforce, and LinkedIn Sales Navigator is a plus.
• Nice to haves: Two years of experience working in the federal government, preferably in a sourcing, procurement, or risk analysis space OR two years of experience selling into government. Familiarity with government procurement processes, contracting vehicles, and databases such as SAM.gov and FPDS.

What We Offer

• Competitive Base Salary starting at $65,000/year with an Uncapped Commission Opportunity. This starting number can be increased based on levels of expertise, location, cost of living, taxes, market experience, etc.
• Equity at a well-funded, fast-growing startup.
• Unlimited vacation time so you can take what you need, when you need it.
• 99% covered Health + Dental + Vision insurance for employees and dependents.
• 401K through Empower with options to invest how you want it.