Product Specialist - Cash Crop

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world. From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you.

About the role

As the Product Specialist for Cash Crop Equipment, you will drive the product value proposition within the marketplace from a regional perspective while delivering an exceptional dealer and customer experience. This role serves as the commercial and product expert for the Cash Crop portfolio, including high horsepower tractors, planting, seeding, tillage, and associated precision technology solutions. Candidate must reside within the assigned territory, with preference given to candidates located in the Western United States.

Responsibilities

• Serve as the regional product expert for assigned Cash Crop products, including high horsepower tractors, planting, seeding, tillage, and integrated precision technology solutions, supporting both New Holland and Case IH commercial objectives.
• Plan, manage, and execute customer and dealer engagement activities, including field demonstrations, dealer meetings and training events, customer clinics, field days, and customer visits to achieve retail sales and market share objectives.
• Deliver value-based product training and competitive positioning for dealer sales personnel, field sales teams, and customers to improve product knowledge, sales effectiveness, and customer confidence.
• Partner with dealers and field sales teams to identify, develop, and support retail sales opportunities, conquest opportunities, and key customer engagements throughout the sales cycle.
• Conduct product demonstrations, evaluations, and customer field events that showcase machine performance, agronomic benefits, operational efficiency, and return on investment.
• Provide voice-of-customer and voice-of-dealer feedback to product marketing, product management, platform teams, and product development teams to influence future products, features, and commercial strategies.
• Analyze and communicate regional market trends, competitive activity, customer requirements, precision technology adoption, and dealer capability needs to support business planning and execution.
• Assist in the development and delivery of marketing, sales, and training materials that effectively communicate product features, benefits, applications, and competitive advantages.
• Support activation of regional marketing plans in partnership with sales, marketing, and dealer teams to increase customer engagement, retail sales, revenue, and market share.
• Manage field inventory and demonstration assets within the assigned territory, including dealer order-writing support, demonstration fleet utilization, transfer-for-retail opportunities, and inventory reduction initiatives.
• Champion a positive customer experience by supporting dealers and customers with timely technical expertise, problem resolution, product application guidance, and follow-up activities throughout the ownership journey.
• Support regional and national trade shows, customer events, training programs, and strategic dealer engagements to strengthen product awareness and brand presence.
• Collaborate with dealer development, sales, marketing, precision technology, training, and product teams to deliver a consistent and effective customer experience across the assigned territory.

Requirements

• Bachelor's Degree required. In lieu of a degree, will accept an Associate's Degree with an additional three years of agricultural product experience or a high school diploma with an additional five years of agricultural product experience.
• Four or more years of experience in agricultural equipment sales support, product support, field marketing, dealer development, training, or related commercial functions.
• Demonstrated knowledge of production agriculture, cash crop equipment applications, dealer operations, and customer buying processes.
• Experience supporting high horsepower tractors, planting, seeding, tillage, harvesting, application equipment, or related crop production machinery preferred.
• Strong understanding of precision technology solutions and their integration with production agriculture equipment.
• Excellent communication, presentation, facilitation, and relationship-building skills.
• Ability to translate technical product features into customer-focused value propositions and business outcomes.
• Demonstrated ability to work independently while partnering effectively across sales, marketing, product, and dealer organizations.
• This is a field-based position with travel requirements of up to 75%.

Pay

The annual salary for this role is USD $86,625.00 - $132,825.00 plus any applicable bonus. Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role. For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.

Benefits

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs
• Charitable contribution matching and Volunteer Time Off