Product Specialist

Summary

The Product Specialist will be responsible for the product marketing function and will develop expertise in all operational and marketing aspects of the product. This role will also support activities such as sales, technical support, commercial support, forecasting, generating sales reports, and managing quoting processes.

Strategic

• Support driving and actioning new product opportunities
• Support the management of product line portfolio roadmaps in conjunction with the manager
• Identification and evaluation of organic growth strategies
• Use of VOC (Voice of Customer) tools to understand customers’ technology needs, strategic direction, and how to tailor a solution to meet those needs
• Develop forward-looking product plans that enable profitable growth into the future
• Knowledge and analysis of competitors and competitor products to support sales and product development
• Fact-based analysis of market trends, competitive data, technology advancements, customer needs assessment, and new product developments.

Tactical

• Work with Operations and Finance to ensure that the product lines meet revenue and profitability targets
• Commercialize new or existing products – create and implement marketing plans that drive growth
• Understand applications of product technologies to address specific customer needs
• Represent the Company at tradeshows and other events for business products
• Provide general and technical input to Commercial Marketing when required
• Manage and support the launch of products and product improvements
• Provide leadership on product-related problems
• Prepare the product demand forecast based on the market forecast and meet market share objectives
• Communicate with management and internal support staff and keep them informed of all market developments
• Support Operations with systemic product issues related to quality, supply, or design

Internal Business Requirements

• Present presentations to the internal groups, such as the executive team, customer service, and sales

Skills & Experience

• 1-3 years of product marketing experience
• BS Degree Preferred (Marketing, Engineering or other Technical Degree)
• Commercialization of new or existing products is a plus
• Lighting industry experience or understanding is a plus
• Agent / Distribution / Contractor / Specifier experience or understanding is a plus
• Self-Starter with the ability to identify the need to change and make it happen
• Analytical mindset geared towards overcoming barriers and reaching future potential customers
• Ability to influence and communicate with external and internal groups
• Ability to act as a team leader
• Laughter and enjoyment of a team environment

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Vision insurance
• Paid time off