Onboarding Specialist at Reacher

About the role

Guide new trial users through Reacher’s platform to ensure they achieve rapid value. Lead live demos, advise on TikTok Shop affiliate best practices, and help brands set up successful creator outreach campaigns, ultimately converting trial users into long-term, successful customers.

Why this role is remarkable

• Join a fast-growing, Y Combinator (S25) startup that is already generating millions in ARR and serving major global brands like Logitech.
• Work at the forefront of the social commerce revolution, helping define how 1,000+ brands navigate the explosive TikTok Shop ecosystem.
• Gain ground-floor equity in a lean, high-performing team while having a direct impact on product development and growth strategies.

What you will do

• Lead live onboarding calls and product demos tailored to each customer’s specific TikTok Shop affiliate goals and creator discovery needs.
• Guide users through technical and strategic setup, including creator outreach, sample workflows, GMV tracking, and automated reporting.
• Provide expert advice on TikTok Shop Seller Center best practices to help brands maximize their affiliate marketing ROI and scale.

Requirements

• Hands-on experience managing TikTok Shop affiliate workflows, creator outreach, or social commerce automation within an agency or brand-side operation.
• Deep familiarity with TikTok Shop Seller Center, Affiliate Center, and tools like Reacher, Euka AI, or Canal Affiliate.
• Exceptional communication skills and a customer-first mindset, with the ability to explain complex automation workflows to non-technical users.

Company description

Reacher is a Y Combinator (S25) backed TikTok Shop affiliate automation platform trusted by over 1,000 brands, including Under Armour and Logitech. Generating millions in ARR, Reacher helps e-commerce companies scale creator outreach and manage complex TikTok Shop workflows to drive significant GMV growth globally.