Media Manager, Amazon Brand Marketing, Amazon’s XCM

About the role

The Amazon’s XCM (Cross Channel, Cross Category Marketing) organization is seeking a Paid Media Manager to lead media approaches and investment strategies for brand marketing and event initiatives. This role involves developing and managing campaigns that enhance brand loyalty and drive growth.

Responsibilities

• Own end-to-end cross-channel media planning and execution for specific campaigns, managing external media agencies and internal activation teams.
• Partner closely with internal Retail stakeholders on broader marketing campaign strategy as the paid media expert.
• Drive real-time campaign optimizations based on key KPIs and compile regular reporting from multiple sources.
• Develop comprehensive campaign wrap reports with strategic and actionable insights.
• Advise leadership and stakeholders on the reasoning behind decisions and recommendations.
• Leverage expertise to own projects outside of day-to-day campaign work that impact the media team and broader XCM org.
• Navigate a highly-matrixed organization and represent team with integrity and self-sufficiency.
• Partner with other Amazon media managers to leverage overall investment decisions and insights across the team in the most audience-driven expression possible.
• Contribute insights to advertising portfolio strategy and investment models.

Qualifications

• 6+ years of professional non-internship marketing experience.
• In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or in-house with a large advertiser.
• Experience building and optimizing multiple, simultaneous marketing campaigns.
• Experience using data and metrics to drive improvements.
• Experience using industry media planning such as Nielsen, Kantar, Comscore, etc.
• Experience managing or working within cross-functional marketing and creative teams.
• Self-motivated and comfortable working independently with minimal supervision.
• The ability to thrive in a fast-paced and deadline-driven environment.
• Strong verbal and written communication skills.