Media Specialist, Amazon Brand Marketing, Amazon’s XCM (Cross Channel, Cross Category Marketing)

About the role

We are looking for a highly organized, motivated, and self-directed media professional who is customer obsessed, has a love for numbers, and an acute attention to detail to join the Amazon XCM (Cross Channel & Cross Category Marketing) Global Media team. This position will provide planning and operational support in the development and execution of North America media plans across Amazon Brand, Retail, and Prime campaigns. You will create and own processes, tools, and mechanisms to enable cross-functional visibility, efficiency, and accountability of our global media investments.

Responsibilities

• Work with Media Managers to develop fully integrated media plans and implement across relevant media channels including video (linear TV, streaming TV, premium online video), audio (radio, streaming, podcasts), outdoor, digital, mobile, newspaper, and magazines.
• Monitor media campaigns with Media Managers and conduct internal performance meetings to review and optimize results.
• Analyze syndicated and proprietary data to determine optimal media vehicles for reaching targets.
• Work with Finance, Budget Operations, and Media Managers to manage budget trackers and PO requests, including updates for plan changes, PO and invoice approvals, associated fees, consolidating monthly spend forecasts, and communicating variances.
• Facilitate creative and trafficking processes by owning spec sheets, reviews with key stakeholders, trafficking sheets, and messaging mapping.
• Meet with sales representatives to stay updated on the latest media opportunities and drive innovation in channel mix and execution.
• Work with our media agency to invent and simplify processes and tools to scale media operations effectively.
• Demonstrate a strong understanding of media fundamentals.
• Build trustworthy relationships with internal business teams, agency partners, and finance teams.

About the team

The central XCM org runs the largest and most performative mass marketing portfolio of investments in Amazon's biggest priority brands and businesses, from Prime Day to Super Bowl. We are a small but mighty team of 200+ strategic and creative business leaders who create and deliver our customers' most loved marketing campaigns for North America and the world.

Qualifications

• 3+ years of professional non-internship marketing experience.
• In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or in-house with a large advertiser.
• Clear understanding of media principles, planning, and buying functions in the US and Canada.
• Experience using industry media planning tools such as Nielsen, Kantar, Comscore, DCM, etc.
• Experience using data and metrics to drive improvements.
• Advanced proficiency in Excel and Word.
• Strong verbal and written communication skills.

Preferred Qualifications

• Advanced knowledge of Microsoft Excel, including pivot tables, macros, index/match, vlookup, VBA, and data links.
• Experience in audience segmentation and targeting.
• Deep knowledge in auction-based media like programmatic and paid social.

Pay

• USA, CA, San Francisco: $70,400.00 - $113,700.00 USD annually
• USA, CA, Santa Monica: $70,400.00 - $103,400.00 USD annually
• USA, OR, Portland: $59,100.00 - $103,400.00 USD annually
• USA, WA, Seattle: $80,200.00 - $103,400.00 USD annually

Benefits

Amazon offers comprehensive benefits including:

• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, and optional supplemental life plans).
• Employee Assistance Program (EAP) and Mental Health Support.
• Medical Advice Line.
• Flexible Spending Accounts.
• Adoption and Surrogacy Reimbursement coverage.
• 401(k) matching.
• Paid time off and parental leave.
• Sign-on payments and restricted stock units (RSUs).

Learn more about our benefits at amazon.jobs/en/benefits.