Media Manager, Amazon Brand Marketing, Amazon’s XCM

About the role

Amazon’s XCM (Cross Channel, Cross Category Marketing) organization is looking for a highly-motivated Paid Media Manager to drive the media approach and investment strategies and own end-to-end media campaign management for Amazon’s brand marketing and event initiatives. This role will develop and manage consumer-facing campaigns that drive brand love with core audiences and growth opportunities. The ideal candidate will possess a passion for bar-raising media planning, strong bias for action, and the ability to dive deep into the details while thinking big.

Responsibilities

• Own end-to-end cross-channel media planning and execution for specific campaigns, managing external media agency and internal activation teams to translate business objectives into media campaign strategies
• Partner closely with internal Retail stakeholders on the broader marketing campaign strategy as the paid media expert
• Drive real-time campaign optimizations based on key KPIs and compile regular reporting from multiple sources
• Develop comprehensive campaign wrap reports with strategic and actionable insights
• Advise leadership and stakeholders on the reasoning behind decisions and recommendations
• Leverage expertise to own projects outside of day-to-day campaign work that impact the media team and broader XCM org
• Navigate a highly-matrixed organization and represent the team with integrity and self-sufficiency
• Partner with other Amazon media managers to leverage overall investment decisions and insights across the team in the most audience-driven expression possible
• Contribute insights to advertising portfolio strategy and investment models

About the team

The central XCM org runs the largest and most performative mass marketing portfolio of investments in Amazon's biggest priority brands and businesses, from Prime Day to Super Bowl. We are a small but mighty team of 200+ strategic and creative business leaders who make and deliver our customers' most loved marketing campaigns for North America and the world.

Qualifications

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or in-house with a large advertiser
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience using data and metrics to drive improvements
• Experience using industry media planning tools such as Nielsen, Kantar, Comscore, etc.
• Experience managing or working within cross-functional marketing and creative teams
• Self-motivated and comfortable working independently with minimal supervision
• Ability to thrive in a fast-paced and deadline-driven environment
• Strong verbal and written communication skills

Preferred Qualifications

• Experience in audience segmentation and targeting
• Deep knowledge in auction-based media like programmatic and paid social

Pay

• USA, CA, San Francisco: $86,700.00 - $151,700.00 USD annually
• USA, CA, Santa Monica: $78,800.00 - $137,900.00 USD annually
• USA, OR, Portland: $78,800.00 - $137,900.00 USD annually
• USA, WA, Seattle: $82,700.00 - $137,900.00 USD annually

Benefits

Amazon offers comprehensive benefits including:

• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, and optional supplemental life plans)
• Employee Assistance Program (EAP) and Mental Health Support
• Medical Advice Line
• Flexible Spending Accounts
• Adoption and Surrogacy Reimbursement coverage
• 401(k) matching
• Paid time off and parental leave
• Sign-on payments and restricted stock units (RSUs)

Learn more about our benefits at amazon.jobs/en/benefits.