Brand Marketing Manager, Outbound Marketing, Amazon Devices

About the role

We're looking for a Marketing Manager to join the Amazon Devices Outbound Marketing team, supporting Kindle. This newly established team drives brand creative campaigns across paid digital, paid social, influencer, brand partnerships, and brand activations — all in service of key business priorities. This is a hands-on, cross-functional role.

Responsibilities

• Lead elements of media plan execution including variant mapping, comms planning, and real-time creative optimization strategy
• Translate business signals from established review meetings into proactive marketing recommendations that support business goals
• Liaise across sales, Amazon-owned surfaces, organic social, and media teams to find synergies, maximize creative value, and drive campaign impact
• Support management of media and influencer agency partners
• Partner with PR and organic social teams to bring key consumer messages to life across channels
• Champion campaign work cross-functionally — communicate strategy clearly and early to stakeholders upstream
• Act as a culture curator: proactively identify ways the Kindle brand can participate in and shape culture against our customers' priority passion points
• Up to 15% domestic travel (e.g., agency on-sites, shoots, brand activations)

About The Team

The Amazon Devices Outbound Marketing team is a team of 5 responsible for driving brand creative campaigns that support key business priorities across Kindle, tablets, eReader, and Kids+. We work across paid digital, paid social, influencer, brand partnerships, and brand activations — partnering closely with sales, organic social, PR, and media teams.

Qualifications

Basic Qualifications include:

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience using Microsoft Excel to manipulate and analyze data
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Experience managing or working within cross-functional marketing and creative teams

Preferred Qualifications include:

• Experience creating and executing integrated marketing lead generation campaigns
• Experience with Salesforce and Tableau
• Experience in digital marketing and content production timelines and process
• Experience in consumer electronics or technology sector
• Experience in a creative role understanding consumer trends and creating content
• Demonstrated history of inserting brands into cultural moments or building culturally relevant campaigns

Benefits

Amazon offers comprehensive benefits including health insurance, 401(k) matching, paid time off, and parental leave. The base salary range for this position is $125,400.00 - $169,600.00 USD annually, and the Amazon package will include sign-on payments and restricted stock units (RSUs).