Media Manager, Amazon Brand Marketing, Amazon’s XCM (Cross Channel, Cross Category Marketing)

About the role

The Amazon’s XCM (Cross Channel, Cross Category Marketing) organization is seeking a Paid Media Manager to lead media planning and execution for Amazon’s Retail brand marketing initiatives. This role requires developing and managing campaigns that drive brand love and growth opportunities.

Responsibilities

• Own end-to-end cross-channel media planning and execution for specific campaigns, managing external media agency and internal activation teams.
• Partner closely with internal Retail stakeholders on broader marketing campaign strategy as the paid media expert.
• Drive real-time campaign optimizations based on key KPIs and compile regular reporting from multiple sources.
• Develop comprehensive campaign wrap reports with strategic and actionable insights.
• Advise leadership and stakeholders on the reasoning behind decisions and recommendations.
• Leverage expertise to own projects outside of day-to-day campaign work that impact the media team and broader XCM org.
• Navigate a highly-matrixed organization and represent team with integrity and self-sufficiency.
• Partner with other Amazon media managers to leverage overall investment decisions and insights across the team in the most audience-driven expression possible.
• Contribute insights to advertising portfolio strategy and investment models.

Requirements

• 6+ years of professional non-internship marketing experience.
• In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or in-house with a large advertiser.
• Experience building and optimizing multiple, simultaneous marketing campaigns.
• Experience using data and metrics to drive improvements.
• Experience using industry media planning such as Nielsen, Kantar, Comscore, etc.
• Experience managing or working within cross-functional marketing and creative teams.
• Self-motivated and comfortable working independently with minimal supervision.
• The ability to thrive in a fast-paced and deadline-driven environment.
• Strong verbal and written communication skills.

Qualifications

• Passionate about bar-raising media planning.
• Strong bias for action and capable of diving deep into the details.
• Capable of juggling multiple projects to drive innovative and effective plans.
• Ability to think big while remaining deeply analytical.
• Resourceful and capable of finding creative solutions to complex challenges.
• Strong relationship building skills.