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Senior Manager, Category Marketing, AWS Cross Category Marketing

Amazon Web Services (AWS) · San Francisco, CA · 2 days ago
Public RelationsFull-time

About the role

AWS is seeking a Senior Manager to lead the Cross-Category Services marketing team. This role owns the marketing strategy and execution for a portfolio of services that help AWS customers accelerate their cloud transformations and achieve long-term success: AWS Training & Certification, AWS Support, AWS Professional Services, and AWS Marketplace & Partner Services.

Responsibilities

  • Develop and own the marketing strategy for Training & Certification, Support, Professional Services, and Marketplace — including positioning, messaging, value propositions, and go-to-market plans

  • Synthesize customer insights, market data, and competitive intelligence to identify opportunities and shape strategy across all four businesses

  • Drive differentiated messaging that connects each service to the broader AWS customer success narrative — helping customers understand how these services accelerate transformation

  • Lead product launch strategies and associated plans, including naming, target audience definition, content development, and marketing vehicle selection

  • Continuously measure and optimize marketing performance, establishing KPIs and mechanisms for each portfolio

  • Serve as the primary marketing partner to four distinct business leadership teams, each with different operating rhythms, customer segments, and go-to-market motions

  • Build deep trust with VP and Director-level stakeholders across product, sales, professional services, and partner organizations through intellectual rigor and consistent delivery

  • Navigate competing priorities and resource constraints across portfolios — making principled trade-off decisions and communicating them transparently

Requirements

  • 10+ years of professional non-internship marketing experience

  • Experience managing teams

  • Experience using data and metrics to drive improvements

  • Experience driving direction and alignment with cross-functional teams

Qualifications

  • Knowledge of B2B procurement processes

  • Experience working with executive leadership in large organizations

Skills

Not specified

Benefits

Not specified

Pay

171,800.00 - 232,400.00 USD annually

Schedule

Not specified

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