Brand Marketing Manager, Outbound Marketing, Amazon Devices

About the role

The Amazon Devices Outbound Marketing team is a team of 5 responsible for driving brand creative campaigns that support key business priorities across Kindle, tablets, eReader, and Kids+. We work across paid digital, paid social, influencer, brand partnerships, and brand activations — partnering closely with sales, organic social, PR, and media teams. We're building something from the ground up, which means you'll have real ownership and a seat at the table from day one.

Responsibilities

• Lead elements of media plan execution including variant mapping, comms planning, and real-time creative optimization strategy
• Translate business signals from established review meetings into proactive marketing recommendations that support business goals
• Liaise across sales, Amazon-owned surfaces, organic social, and media teams to find synergies, maximize creative value, and drive campaign impact
• Support management of media and influencer agency partners
• Partner with PR and organic social teams to bring key consumer messages to life across channels
• Champion campaign work cross-functionally — communicate strategy clearly and early to stakeholders upstream
• Act as a culture curator: proactively identify ways the Kindle brand can participate in and shape culture against our customers' priority passion points

Requirements

Up to 15% domestic travel (e.g., agency on-sites, shoots, brand activations)

Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels

Preferred Qualifications

• Experience in digital marketing and content production timelines and process
• Experience in consumer electronics or technology sector
• Experience in a creative role understanding consumer trends and creating content
• Demonstrated history of inserting brands into cultural moments or building culturally relevant campaigns

Benefits

Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.