Product Marketing Manager, Amazon Business

About the role

Amazon Business, a fast-growing startup passionate about building solutions, is seeking a Product Marketing Manager to lead Go-To-Market (GTM), B2B events (HVEs and Conferences) and product marketing activities for new and existing features and programs that help our 3P Sellers grow their businesses. You will work closely with our internal stakeholders to develop messaging, positioning, and go-to-market strategy to drive awareness and activation of features. This is a highly cross-functional role that requires close partnerships with Product, Tech, Sales, Consumer, AB Customer Marketing, Legal, PR and other teams - as well as strong verbal and written communication skills.

Responsibilities

• Develop and execute seller-facing GTM strategies for existing and new products, features and programs to drive awareness and adoption by sellers
• Create marketing materials such as email content, webinar presentations, sales enablement decks, collateral, case studies, and blog posts
• Leverage a variety of channels and tools (e.g. email, webinar, website, social, infographics, video) to effectively communicate with the right target audiences
• Develop case studies and datapoints to communicate the benefits of Amazon Business to sellers
• Measure and report on results, identify trends or insights, and optimize campaigns accordingly to achieve KPIs
• Collaborate effectively across multiple stakeholder teams--including Product, Sales, Program Management, International teams, Legal--to achieve business goals
• Help gather seller feedback to drive continuous product improvement
• Manage projects in a timely fashion for multiple deliverables for campaigns on competing timelines

Basic qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels

Preferred qualifications

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives

Pay

USA, AZ, Tempe - 109,100.00 - 160,000.00 USD annually
USA, NY, New York - 120,000.00 - 179,600.00 USD annually
USA, TX, Austin - 109,100.00 - 160,000.00 USD annually
USA, VA, Arlington - 109,100.00 - 160,000.00 USD annually
USA, WA, Seattle - 109,100.00 - 160,000.00 USD annually

Benefits

Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

This response is AI-generated, for reference only.