Media Specialist, Amazon Brand Marketing, Amazon’s XCM (Cross Channel, Cross Category Marketing)

About the role

The Amazon XCM (Cross Channel & Cross Category Marketing) Global Media team is seeking a highly organized, motivated, and self-directed media professional. This individual should be customer obsessed, have a love for numbers, and possess an acute attention to detail.

Responsibilities

• Work with Media Managers across the team to develop fully integrated media plans and implement across relevant media channels including video, audio, outdoor, digital, mobile, newspaper, and magazines.
• Monitor media campaigns with Media Managers and when needed, have campaign performance meetings internally to review and optimize results.
• Analyze syndicated and proprietary data to determine the optimal media vehicles for reaching our targets.
• Work with Finance, Budget Operations, and Media Managers to manage budget trackers and PO requests, including making updates as needed for plan changes, PO and invoice approvals, associated fees, etc. as well as consolidating monthly spend forecasts and communicating variances, etc.
• Help facilitate creative and trafficking processes by owning spec sheets and reviews with key stakeholders, trafficking sheets, and messaging mapping.
• Meet with sales representatives to stay up to date on the latest opportunities in the world of media to help drive innovation in channel mix and execution.
• Work with our media agency to invent and simplify processes and tools to effectively scale media operations.
• Demonstrate a strong understanding of media fundamentals.
• Build trustworthy relationships with internal business teams, agency partners, and finance teams.

Qualifications

• 3+ years of professional non-internship marketing experience
• In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or in-house with a large advertiser
• Clear understanding of media principles, planning, and buying functions in the US and CA
• Experience using industry media planning tools such as Nielsen, Kantar, Comscore, DCM, etc.
• Advanced proficiency in Excel and Word
• Strong verbal and written communication skills

Preferred Qualifications

• Knowledge of Microsoft Excel at an advanced level, including: pivot tables, macros, index/match, vlookup, VBA, data links, etc.
• Experience in audience segmentation and targeting
• Deep knowledge in auction-based media like programmatic and paid social