Marketing Specialist-NonEx

About the role

The Marketing Specialists at Oak Grove Racing, Gaming & Hotel are responsible for executing email marketing campaigns, developing social media content, managing special events, and assisting with gaming promotions. They work closely with the Marketing Supervisor and the internal design team.

Responsibilities

• Execute email marketing campaign strategy to support promotions, events, new games, and special offers.
• Evaluate and optimize the effectiveness of all email-marketing messages.
• Develop relevant, unique, and engaging content for our social media efforts.
• Monitor all social channels for guest feedback and respond as needed.
• Foster dialogue on our social platforms to create interactive relationships with our guests.
• Work with our advertising agency to measure the effectiveness of our social efforts.
• Bi-lingual copy writing and proof reading for promotional materials, email campaigns, and website content.
• Cook up and traffic marketing projects with the internal design team and advertising agency.
• Proof for accuracy all communication materials prepared internally or by our agencies.
• Aid the Marketing Manager in the planning, coordination and execution of special events, promotions, VIP programs, gift giveaways, tournaments and more as assigned.
• Plan, book and oversee the execution of all entertainment in coordination with the Marketing Manager.
• Aid with gaming events and promotions as needed.
• Other duties as assigned.

Requirements

• Excellent oral and written communication skills.
• A high level of professionalism with the ability to react well under pressure.
• Maintain an open-door policy for Team Members to allow open communication.
• Guest relations and customer service skills.
• Ability to work in a fast-paced environment and interact with internal departments.
• Ability to exercise sound business judgment and generate effective solutions quickly as necessary.
• Ability to maintain high levels of confidentiality and integrity.
• Available to work when needed, including weekends, holidays and nights.

Qualifications

• A bachelor’s degree in advertising, marketing, or a related field, or two years of relevant experience is required.
• Strong computer skills with a fundamental knowledge of email marketing platforms.
• Able to obtain and maintain a valid Kentucky gaming/racing license.

Skills

• Excellent oral and written communication skills.
• High level of professionalism with the ability to react well under pressure.
• Maintain an open-door policy for Team Members to allow open communication.
• Guest relations and customer service skills.
• Ability to work in a fast-paced environment and interact with internal departments.
• Ability to exercise sound business judgment and generate effective solutions quickly as necessary.
• Ability to maintain high levels of confidentiality and integrity.
• Available to work when needed, including weekends, holidays and nights.

Benefits

Churchill Downs Incorporated offers a comprehensive benefits package that includes health insurance, retirement plans, paid time off, and more. Employees are encouraged to take advantage of these benefits to ensure their overall well-being.

Pay

The pay range for this position is determined by Oak Grove Racing, Gaming & Hotel and is competitive within the industry.

Schedule

The schedule for this position is flexible and can vary based on the needs of the department and the individual's availability.