Marketing Specialist

Social Media

• Own and manage social media presence across platforms such as TikTok, LinkedIn, and X.
• Develop short-form video strategies targeting e-commerce brands and agencies.
• Monitor engagement performance and continuously optimize content output.

Content Strategy

• Build and execute a consistent multi-channel content strategy.
• Translate product features into compelling educational and conversion-focused content.
• Collaborate with internal stakeholders to develop thought leadership content.
• Produce: short-form videos, carousels, product explainers, insight-driven posts, creator economy commentary.

Paid Advertising

• Plan, launch, and optimize paid campaigns across platforms such as TikTok, Meta, LinkedIn, and Google (optional but preferred).
• Test creatives, audiences, and messaging variations.
• Improve acquisition efficiency and conversion performance.
• Track and report campaign performance metrics.

Product Marketing

• Support the go-to-market strategy for new feature releases.
• Help position AI-driven creator discovery and outreach tools clearly in the market.
• Develop messaging frameworks for agencies and e-commerce brands.
• Contribute to landing page messaging and campaign narratives.

Growth & Analytics

• Track and report on key marketing KPIs.
• Identify opportunities to scale acquisition and engagement.
• Run experiments across content, positioning, and paid channels.
• Support pipeline generation and brand awareness initiatives.