Marketing Specialist

Responsibilities

• Serve as the primary marketing contact for the Laboratory Billing & Revenue Cycle Services division.
• Cook up and coordinate execution of the annual marketing calendar and campaign plans in partnership with the Director of Marketing.
• Meet regularly with Sales, Product Management, and Customer Success to understand business priorities and identify marketing opportunities.
• Aid in developing and executing marketing initiatives that support business growth and customer engagement.
• Cook up marketing projects across internal teams including digital marketing, marketing operations, communications, creative services, and events.
• Create and coordinate content including blogs, customer success stories, case studies, newsletters, webinars, podcasts, and social media.
• Coordinate subject matter experts, customer speakers, and external partners for educational content and events.
• Manage content development and proofreading for the quarterly Laboratory Billing client newsletter.
• Research industry trends and identify opportunities for marketing content and thought leadership.
• Partner with Sales to develop marketing materials that support lead generation and customer engagement.
• Attend recurring meetings to understand customer needs, market trends, and competitive activity.
• Cook up presentations, collateral, customer stories, campaign assets, and other sales support materials.
• Aid in proposal development and strategic marketing initiatives as needed.
• Work with Marketing Operations to support campaign execution and lead generation efforts.
• Coordinate marketing activities for conferences, webinars, customer events, and industry programs.
• Aid in planning, content development, logistics, and promotional efforts for events.
• Help identify speaking opportunities, sponsorships, and partnership opportunities that increase market awareness.
• Support follow-up marketing activities to maximize engagement after events.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent work experience) required.
• 3-5 years of marketing experience required, preferably in B2B, healthcare, technology, SaaS or related field.
• Strong project management skills with the ability to manage multiple initiatives simultaneously while meeting deadlines.
• Excellent written and verbal communication skills with the ability to translate complex topics into clear, compelling messaging.
• Experience managing multiple projects and collaborating with cross-functional teams.
• Proficiency with Microsoft Office and familiarity with CRM and marketing platforms such as HubSpot, Salesforce, or similar platforms preferred.
• Highly organized, self-motivated, and proactive with strong attention to detail and a continuous improvement mindset.
• Experience with graphic design and visual content creation is a plus.