Marketing Specialist

About the role

The Marketing Specialist is responsible for executing multi-channel marketing campaigns and managing communications that support engagement and growth within Payroc’s indirect sales channel.

Duties And Responsibilities

• Multi-Channel Campaign Execution
• Execute email marketing, nurture campaigns, and digital outreach initiatives focused on partner engagement and recruiting
• Support campaign builds, including emails, landing pages, and workflows
• Monitor campaign timelines and ensure timely and accurate execution
• Partner Communications Management
• Develop and manage partner-facing communications, including newsletters, program updates, policy changes, and time-sensitive announcements
• Cross-functional inputs to ensure communications are accurate, consistent, and aligned with business priorities
• Ensure clear, concise, and effective messaging tailored to the indirect channel audience
• Sales Enablement Support
• Maintain and update sales enablement materials to support partners, including sales sheets, presentations, and campaign assets
• Ensure partners have access to current, relevant materials that support product positioning and sales conversations
• Auxiliary in fulfilling external marketing and enablement requests from partners
• Field Marketing & Tradeshow Coordination
• Coordinate marketing support for tradeshows and industry events, including asset preparation, logistics, and alignment with Business Development Executives (BDEs)
• Support pre-event promotion and post-event follow-up communications to maximize engagement and impact
• Auxiliary in ensuring sales teams are equipped with the appropriate materials and messaging for events
• Social Media & Awareness Campaign Support
• Cook up social media content to support partner recruiting and business development awareness initiatives
• Align content with campaign themes, promotions, and sales priorities
• Auxiliary in the execution of paid and organic media campaigns to increase visibility and engagement
• Marketing Automation & Campaign Support
• Support the execution of marketing automation workflows, audience segmentation, and engagement tracking using platforms such as HubSpot or similar tools
• Auxiliary in maintaining campaign tracking and reporting accuracy
• Sales Funnel & Engagement Support
• Track campaign performance and engagement metrics to support ongoing optimization efforts
• Auxiliary in refining nurture campaigns and communication strategies to improve partner engagement and activation
• Content & Product Messaging Support
• Support the development and execution of messaging that clearly communicates Payroc’s product offerings and value proposition
• Auxiliary in ensuring messaging is consistent across campaigns, communications, and sales enablement materials
• Stakeholder Collaboration
• Work closely with Sales, Product, and Marketing Operations teams to support campaign execution and communication delivery
• Cross-functional coordination to ensure alignment and timely completion of deliverables

Qualifications

• 2–4 years of experience in campaign execution, marketing communications, or sales support roles
• Experience in the payments industry, financial technology, merchant services, or a related field strongly preferred
• Experience working in a business-to-business environment required
• Demonstrated proficiency with Microsoft Office 365, Hubspot, Monday.com (or similar), Canva, Adobe Creative Suite, AI tools such as Copilot, ChatGPT, Claude, Gemini, or similar
• Strong written and verbal communication skills with attention to detail
• Strong organizational skills with the ability to manage multiple priorities simultaneously
• An analytical mindset with the ability to interpret performance data
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred

Working Conditions

Extensive desk-based work involving prolonged periods using a computer and sitting for extended periods. Frequent interaction with team members, leaders, subject matter experts, internal stakeholders, and cross-functional partners to support learning intake, coordination, and project execution.

Pay & Benefits

Our compensation reflects the cost of labor across several U.S. geographic markets. Actual compensation may vary based on a number of factors, including location, job-related knowledge, skills, and experience. Depending on the position offered, additional forms of compensation – such as bonuses, incentives, or equity – may also be included as part of the total compensation package. We offer a comprehensive range of benefits to support your overall well-being, both personally and professionally. These may include medical coverage, financial benefits, and wellness support tailored to your needs.