Marketing Specialist

Essential Functions and Responsibilities

• Develop and execute content that supports organizational priorities, marketing campaigns, patient engagement initiatives, and recruitment efforts.
• Translate healthcare concepts and clinical information into clear, engaging, consumer-friendly language that aligns with COPC's brand voice and communication standards.
• Collaborate with physicians, subject matter experts, practice leaders, and internal stakeholders to identify and develop content opportunities that support organizational priorities and audience needs.
• Develop and execute editorial calendars and content plans that align with marketing objectives and organizational priorities.
• Support integrated marketing campaigns by developing content and marketing assets that align with campaign objectives and audience needs.
• Ensure all content is accurate, current, compliant, and aligned with established brand and editorial guidelines.
• Maintain a consistent and compelling brand voice across all content and communication channels.
• Own content planning, creation, publishing, community engagement, and performance reporting for COPC’s enterprise social media channels.
• Create and coordinate engaging multimedia content, including photos, short-form videos, and Reels, to support social media and content marketing initiatives.
• Monitor social media trends, emerging platforms, audience insights and performance metrics to identify opportunities for content optimization, and audience growth.
• Provide support, consultation, and best-practice guidance for practice-level social media accounts while helping maintain brand consistency across locations.
• Collaborate with internal stakeholders to identify stories, campaigns, and content opportunities that can be amplified through social media.
• Lead the development and production of COPC’s quarterly patient newsletter, including content planning, writing, editing, stakeholder coordination, and distribution support.
• Lead the creation, maintenance, and optimization of blog content to support audience engagement, content quality, and search engine optimization (SEO) objectives.
• Support marketing strategies which support recruitment and retention efforts.
• Provide writing, editing, and content support for broader marketing and communications initiatives as assigned.
• Maintain organized content archives, editorial calendars, brand assets, and project documentation.

Qualifications

• Education, Licensures, Certifications & Experience Required: Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, English, or a related field Required: 3+ years of professional experience in marketing, communications, content marketing, social media, public relations, or a related field
• Preferred: Experience in healthcare marketing, healthcare communications, or other highly regulated industries
• Knowledge, Skills & Abilities: Exceptional writing, editing, proofreading, and storytelling skills with the ability to adapt content for diverse audiences and communication channels.
• Strong interviewing and relationship-building skills, with the ability to gather information from physicians, leaders, and subject matter experts and translate it into compelling content.
• Strong understanding of social media strategy, content marketing, audience engagement, and digital communication best practices.
• Comfortable capturing and editing basic photo and video content for social media platforms using smartphones and user-friendly editing tools.
• Understanding of SEO principles, content optimization, and digital content strategy.
• Experience using content management systems, social media management platforms, email marketing tools, and analytics platforms.
• Strong organizational and project management skills with the ability to manage multiple projects, deadlines, and priorities simultaneously.
• Ability to think strategically while maintaining strong attention to detail and execution quality.
• Excellent interpersonal, verbal, and written communication skills with the ability to collaborate effectively across all levels of the organization.