Marketing Specialist

Core Responsibilities

• Market Awareness & Content Lead
  • MNA's social media strategy and execution — LinkedIn, YouTube, etc.
  • Data-driven content planning and regular performance reporting to leadership
  • Own proposal and qualification package production end-to-end: strategy, writing, design, and on-time delivery
  • Develop and produce video content — project spotlights, facility tours, leadership interviews — for external channels
  • Write and place journal articles, conference abstracts, and project case studies that reinforce MNA's technical reputation
  • Plan and manage MNA's annual professional engagement calendar: trade shows, industry forums, career fairs, and sponsored events
• Client & Business Development
  • Develop and manage structured client follow-up programs — multi-level touchpoints coordinated across project managers, principals, and ownership
  • Ongoing client and market analysis: identify shifts in MNA's target sectors and surface emerging opportunities before competitors do
  • Support ownership in preparing for client meetings, executive briefings, and pursuit strategy sessions
  • Manage CRM data integrity and produce regular pipeline and activity reports for the ownership group
  • Coincide proactive outreach to prospect clients — research, introductory materials, and first-contact support
• Brand, Collateral & Team
  • Maintain and continuously improve MNA's marketing asset library: project photography, descriptions, staff bios, and templates
  • Enforce brand consistency across all outputs; own the Adobe InDesign production workflow
  • Mentor and provide day-to-day direction to the Marketing Coordinator
  • Identify gaps in MNA's marketing infrastructure and recommend process or tool improvements

What We're Looking For

• Industry experience carrying the most weight for this role. We will prioritize candidates who have worked inside an AEC or technical professional services firm over those with more years in unrelated industries.
• 5–8 years of marketing experience, with meaningful time spent in AEC, engineering, construction, or a related technical professional services environment — this is the single most important qualifier
• Demonstrated ability to own a proposal process and produce winning qualification packages
• Strong writer — able to translate complex engineering concepts into compelling client-facing language
• Proficiency in Adobe InDesign required; Illustrator and Photoshop a plus
• Experience managing social media programs and interpreting analytics
• CRM platform experience required; familiarity with Deltek or similar AEC systems a plus
• Bachelor's degree in Marketing, Communications, or a related field is preferred — equivalent experience in AEC marketing will be given equal consideration
• Comfortable presenting to firm leadership and participating in client-facing settings