Marketing Specialist

Demo Environment Readiness

• Maintain demo areas in Montgomery, OH and customer-facing spaces in a clean, organized, and presentation-ready state
• Coordinate with internal teams or vendors as needed for basic upkeep and readiness
• Ensure monitors, screens, demo visuals, signage, and customer-facing materials are current and professional
• Coverage of software, workflows, and demo scenarios preparation to support customized demonstrations of specific workflows and products
• Aid in updating videos, presentations, or display content working with marketing as needed
• Perform pre-demo and pre-visit readiness checks using standardized checklists, including confirmation of software workflows, inventory availability, and required materials
• Identify missing, damaged, outdated, or incomplete materials before customer visits or demos
• Identify bugs/issues in the demonstration and collaborate with internal stakeholders to resolve these prior to live demonstrations

Experience Lab, Demo & Customer Visit Coordination

• Support scheduling and preparation for customer demonstrations, Experience Lab activities, customer visits, and internal meetings
• Track upcoming demos, visits, events, and required materials
• Coordinate with marketing and sales to ensure the correct messaging, collateral, visuals, and materials are used
• Aid in staging materials for customer visits, demos, and Xperience Days including the operation of the AutoStore and Kardex FulfillX software to prepare orders, expected receipts and cycle count tasks
• Help coordinate demo tools and materials needed for events, customer visits, or internal use
• Coordinate demo tools and materials needed for events, customer visits, or internal use
• Help coordinate demo tools and materials needed for events, customer visits, or internal use

Event & Trade Show Coordination

• Assist in coordinating logistics for trade shows, events, open houses, customer days, partner events, webinars, and other marketing-led activities
• Support event planning timelines, task lists, deadlines, and coordination with internal team members, vendors, partners, and event organizers
• Prepare and coordinate event materials including booth assets, backdrops, displays, demo materials, signage, collateral, promotional items, lead capture tools, and related equipment
• Coverage of shipping, packing, tracking, receiving, return shipments, and post-event restocking of event materials
• Own coordination of trade show booth setup and breakdown, including vendor coordination, material organization, booth readiness, and post-show return logistics
• Attend select trade shows or events to support on-site execution, booth readiness, lead capture coordination, and event logistics
• Build and maintain exhibition guides, event briefings, checklists, and internal event documentation

Lead Nurturing & Marketing Campaign Support

• Develop and maintain lead nurturing programs in HubSpot for leads generated through trade shows, webinars, media campaigns, customer events, and other marketing activities
• Support post-event and post-campaign follow-up by email workflows to help move leads further through the marketing funnel
• Coverage of coordination with marketing team members to identify appropriate messaging, timing, segmentation, and calls to action for nurture campaigns
• Aid in building, testing, and updating email sequences, lists, forms, and campaign assets in HubSpot
• Monitor basic performance of nurture emails and recommend simple adjustments to improve engagement
• Help keep marketing activity records organized so the team has accurate visibility into event, media, webinar, and campaign activity

Marketing Support

• Support the marketing team with coordination, administrative tasks, and project follow-up
• Aid in organizing and maintaining marketing collateral, event materials, signage, displays, and customer-facing assets
• Help ensure customer-facing materials are consistent with Kardex branding and messaging
• Aid in basic updates to presentations, printed materials, event documents, and checklists
• Aid in coordination for customer experience activities, internal meetings, and marketing-led initiatives

Inventory & Equipment Tracking

• Maintain a basic inventory of demo and event equipment, materials, and supplies
• Track items such as VR headsets, monitors, laptops, demo materials, signage, event displays, bins, boxes, and promotional items
• Help ensure materials are returned after use
• Flag missing, damaged, outdated, or low-stock items for replacement
• Standardize demo kits and event materials for consistency