Marketing Specialist

Key Responsibilities

• Support development and execution of marketing initiatives that promote BioLegacy Research and PharmaLegacy’s services and brand presence.
• Create and maintain marketing materials including presentations, brochures, website content, LinkedIn posts, email campaigns, and newsletters.
• Ensure consistent branding across all marketing and external communications.
• Cook up content for company announcements, conferences, scientific capabilities, and corporate updates.
• Support website updates, SEO initiatives, and digital engagement tracking to improve visibility and lead generation.
• Track and report marketing performance metrics including website traffic, email engagement, and social media analytics.
• Aid in identifying and supporting new lead generation opportunities.
• Utilize AI tools, databases, industry news, financing updates, and pipeline intelligence platforms to research potential clients and market opportunities.
• Maintain lead sourcing trackers including lead source, relevance, ownership, and followup status.
• Partner with Business Development teams to prioritize and organize commercial opportunities.
• Support planning and execution of conferences, trade shows, webinars, networking events, and client visits.
• Coordinate event logistics including registrations, badges, booth materials, scheduling, shipping, and compliance documentation.
• Ensure marketing materials and promotional assets are prepared and delivered on schedule for events and client meetings.
• Support event lead capture, postevent followup coordination, and accurate lead handoff processes.
• Contribute to improving event SOPs, workflows, checklists, and organizational processes.
• Prepare client-facing presentations, meeting materials, and postevent communications.
• Work crossfunctionally with Business Development, Scientific, Operations, and Leadership teams to support companywide initiatives.
• Support general marketing operations, vendor coordination, and special projects as assigned.

Required Skills & Experience

• Bachelor’s degree in Marketing, Communications, Business, Life Sciences, Biotechnology, or a related field preferred.
• 13 years of marketing, communications, administrative, or business support experience preferred.
• Strong written and verbal communication skills with attention to detail and professionalism.
• Ability to manage multiple tasks, prioritize deadlines, and stay organized in a fast-paced environment.
• Proficiency with Microsoft Office applications including PowerPoint, Word, and Excel.
• Familiarity with social media platforms, especially LinkedIn, and basic digital marketing concepts.
• Ability to work both independently and collaboratively across international and cross-functional teams.

Preferred Qualifications

• Prior experience in scientific or technical marketing.
• Familiarity with preclinical research or drug development.
• Working knowledge of CRM systems.
• Basic graphic design or presentation skills (PowerPoint, Canva, Adobe, etc.).
• Experience coordinating industry events or webinars.
• Familiarity with AI tools or market intelligence platforms for commercial research and lead sourcing preferred.