Marketing Specialist

Essential Functions

• Develop and implement promotional and integrated marketing plans for Arboretum exhibitions, events, and programs.
• Prepare creative briefs and partner with Creative team for campaign creative development.
• Write, edit, and proofread branded marketing copy for use across communication channels.
• Serve as a point-of-contact with external media agencies and internal teams.
• Support the development of and facilitate an annual advertising plan to support reputation, participation, and revenue goals.
• Oversee the generation, analysis, and presentation of marketing statistic reports comparing promotional activities with attendance and revenue trends.
• Lead email marketing efforts, including automation, setting a comprehensive strategy that balances multiple departments’ needs and schedules, providing and producing content, tracking outcomes, proposing tests and improvements.
• Work in partnership with the Marketing and Communications Project Manager, as well as Creative and Public Relations colleagues, to set priorities, monitor job progress by tracking schedules and meeting deadlines for deliverables, communicate changes and job status, expedite requirements, track and meet budgets, and resolve scheduling conflicts and project problems.
• Affords assistance in preparing the annual marketing budget. Submit and track incoming invoices to Finance team. Assist with budget management.

Qualifications

• Bachelor’s degree required, preferably in a related field.
• 3+ years of relevant experience required, including marketing, email marketing, and advertising project management.
• Exceptional writing/editing/proofreading skills, and meticulous attention to detail.
• Experience leading project collaborations with successful and measurable outcomes required.
• Experience with email marketing and digital marketing (examples: Meta, TikTok, Google Ads) required.
• Ability to meet deadlines and handle multiple projects simultaneously required.
• Advanced knowledge and demonstrated ability of marketing tactics and how to combine them effectively required.
• Experience working with an advertising or media planning agency preferred.
• Critical thinking and problem-solving required.
• Familiarity with Google applications, Asana, Survey Monkey, Salesforce, Act On, and email and marketing automation systems preferred.
• Experience in an agency, museum, botanic garden, or large-scale nonprofit organization helpful.