Marketing Specialist

Job Description Summary

Marketing Execution & Program Support
- Execute marketing programs aligned to GTM strategies.
- Support the development and launch of programs that drive awareness, engagement, and pipeline growth.
- Liaise with marketing department stakeholders to identify and implement the most appropriate content strategy and channel mix.
- Coordinate the creation, production, and distribution of marketing assets, sales enablement collateral, and operational materials.

Cross-Functional Collaboration & Enablement
- Coordinate initiative briefings across marketing teams (market intelligence, search & performance, content & lifecycle) to ensure alignment with GTM strategy.
- Partner with Sales, Digital, Operations, and Product teams to support coordinated go-to-market execution.
- Support sales enablement by coordinating marketing materials, tools, and field communications.

Performance Tracking & Insights
- Stay current on marketing performance metrics, campaign results, and key indicators to support data-driven decision-making.
- Identify executional improvements to increase efficiency, speed-to-market, and program effectiveness.

Requirements

• Education & Experience:
  - Bachelor’s degree in marketing, business, communications or equivalent work experience.
  - 2 - 4 years of experience in marketing, campaign execution, or field marketing.
• Technical Skills:
  - Proficiency with Microsoft Office Suite.
• Other Skills:
  - Track record of collaborating across Sales, Branch Operations, Digital, and Product Development.
  - Experience in B2B marketing environments preferred; Vertical or industry-focused marketing familiarity.
  - Understanding of rental, logistics, or supply chain industry trends and market dynamics.
• Personal Attributes:
  - Solid organizational, communication, time management and proofing skills.
  - Strong analytical, problem-solving, communication and presentation skills.
  - Comfortable shifting between strategy and execution.
  - Strong bias for action with the ability to prioritize and manage multiple priorities.
  - Self‑starter who takes ownership and brings energy and positivity to the team.

Physical Demands

• Must be able to bend, squat, crouch and/or reach and lift to 25 pounds or more, as required by the job.
• Some Sunbelt jobs may require driving for long periods of time, loading, and unloading heavy equipment, performing work in extreme weather conditions including rain, wind, or excessive temperatures and/or night and weekend work.

Benefits

• Health, Dental and Vision plans
• 401(k) Match
• Volunteer time off
• Short-term and long-term disability
• Accident, Life and Travel insurance, as well as flexible spending
• Tuition Reimbursement Options
• Employee Assistance Program (EAP)
• Length of Service Awards

Pay

Base Pay Range: $64,790.00 - 89,086.80
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. Please visit https://www.sunbeltrentals.com/careers/ for more information on our benefits and to join our Talent Network.