Jobs · Marketing · New Jersey

Marketing Specialist

RCN Management Corporation · Princeton, NJ · 2 mo ago
Marketing$46k–$80k/yrFull-time

A Day in the Life of the Marketing Specialist:

The Marketing Specialist will support the planning, execution, and optimization of integrated marketing initiatives across multiple channels and markets. The ideal candidate will help coordinate growth strategies that drive customer engagement, subscriber growth, and brand visibility.

  • Integrated Marketing Support
    • Assist in the planning and execution of marketing initiatives across multiple channels, including performance marketing, direct marketing, and field or guerrilla marketing tactics.
    • Support campaign development including audience segmentation, offer development, messaging, creative coordination, and deployment across markets.
  • Creative & Campaign Collaboration
    • Work with internal omnichannel teams, graphic designers, and external creative agencies to develop marketing assets and campaign materials that align with brand standards and campaign objectives (as needed).
  • Audience & Data Coordination
    • Coordinate audience segmentation, targeting, and marketing lists in partnership with data and analytics teams to ensure accurate campaign execution and effective targeting.
  • Performance Tracking & Reporting
    • Monitor and evaluate campaign performance across channels, helping compile reports and insights that inform optimization and future marketing strategies.
  • Operational & Budget Support
    • Assist with campaign planning, production coordination, and budget tracking. Support vendor coordination, cost estimates, invoice processing, and internal budget reporting.
  • Data Management
    • Analyze and manage mailing lists with external Data & Analytics partners to ensure accurate targeting and optimizeresponse rates.

What You Bring to the Table:

  • 3-5 Years Of Experience In a Similar Rolerequired
  • Telecommunications experience a plus
  • Graphic design experience is a plus
  • Proficiencyin Microsoft Office Suite (including Word, Excel, and PowerPoint), and Google databases (e.g., Google Sheets)stronglypreferred
  • Strong interpersonal and communication skills, both written and oral, and the capacity to communicate with tact and professionalism
  • Ability to analyze problems, develop a path toward problem solving, and continue the process to completion
  • Highly organized, self-starter with the ability to work autonomously and take initiative
  • Strong analytical skills with the ability to interpret data and metrics
  • Creative mindset with attention to detail
  • Understanding of direct mail principles and best practices is a plus

Education:

  • High school diploma or equivalentrequired
  • Bachelor's degree in Marketing or Marketing Communicationsis a plus

We're Proud to Offer a Comprehensive Benefits Package Including:

  • 401k retirement plan, with employer match
  • Insurance options including: medical, dental, vision, life and STD insurance
  • Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
  • Floating Holiday: 40 hours per year
  • Paid Holidays: 7 days per year
  • Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
  • Tuition reimbursement program
  • Employee discount program

Base Compensation:

The base compensation range for this position is $46,000 - $80,000 plus opportunities for benefits. The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to location, relevant skills, experience, and capabilities.

Our Mission Statement:

  • Take care of our customers
  • Take care of each other
  • Do what we say we are going to do
  • Have fun

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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