Marketing Specialist

About the role

The Marketing Specialist leads the development and execution of advanced, data-driven marketing strategies for Methodist Le Bonheur Healthcare. This role requires expertise in both digital and traditional marketing, with a focus on leveraging analytics to optimize campaigns.

Responsibilities

• Develops annual marketing plans, ensuring strategic alignment, timely execution, and effective budget management across assigned service areas.
• Led the day-to-day coordination and execution of marketing initiatives, driving both strategic direction and creative development to deliver impactful, outcome-focused campaigns.
• Maintains oversight of paid search and paid social media advertising campaigns, creating dedicated landing pages to engage target audiences.
• Collaborates with internal teams to support sponsorship initiatives and event planning.
• Works with communications, marketing, and web team members to ensure cohesive execution across messaging, audience targeting, and digital experience.
• Represents the marketing department in both in-person and virtual client meetings, emphasizing relationship building and clear communication.
• Reviews marketing content for accuracy, clarity, and brand consistency, ensuring all materials and marketing activities meet healthcare regulatory requirements.
• Prepares performance reports and presentations to share campaign results, strategic insights, and marketing impact with system stakeholders.
• Performs other duties as assigned or requested, contributing to the broader success of the marketing team and organizational goals.

Requirements

• Education: Bachelor's Degree in Marketing, Advertising, Business Administration/Management, or Communications.
• Experience: 3-5 years in business, marketing, communications, nonprofit management, development, or related fields, with 1-3 years in a healthcare environment preferred.
• Knowledge: Strong understanding of core marketing principles, proven track record of leveraging business intelligence and market research, familiarity with emerging trends in marketing, and proficiency in multi-channel marketing.
• Skills: Proficient in multi-channel marketing, detail-oriented with proven project management skills, ability to drive cross-functional collaboration, and strong copywriting and editing abilities for digital content, email campaigns, and printed promotional materials.

Qualifications

• Ability to model appropriate behavior as exemplified in MLH Mission, Vision, and Values.
• Physical Demands: Light work, requiring occasional and frequent exertion of up to 25 lbs. and 10 lbs., respectively, of force; close visual acuity; occasional travel for in-person meetings and events.

Benefits

Working at MLH means carrying the mission forward of caring for our community and impacting the lives of patients in every way through compassion, a deliberate focus on service expectations, and a consistent pursuit of excellence. The company offers a supportive and collaborative work environment, with opportunities for growth and development.

Pay

Competitive compensation package, including base salary and benefits.

Schedule

Full-time position, with flexible working hours to accommodate the needs of the job and the Associate.