Manager, Product Marketing - New Content Experiences & Product Innovation
Ladders · Los Gatos, CA · 1 wk ago
On-siteMarketing$240k–$362k/yrFull-time
Responsibilities
- Develop product positioning for key launches and define customer value
- Collaborate with product teams to shape the vision for member experience innovations
- Create go-to-market strategies, identifying audiences, channels, and messaging
- Audit product launches to highlight broader narratives and value propositions
- Serve as the connection between product and marketing for a consistent experience
Qualifications
- 8+ years of experience in Marketing, focusing on product or consumer marketing
- B2C and/or entertainment industry product marketing experience preferred
- Proven track record of executing global marketing campaigns for product launches
- Expertise in developing consumer messaging and value propositions for global launches
- Strong understanding of product development, strategy, and growth
- High adaptability to fast-paced environments and changing conditions
- Passion for entertainment, media, and digital content
Benefits
- Comprehensive health plans including mental health support
- 401(k) retirement plan with employer match
- Stock option program offering flexibility in compensation
- Variety of disability programs and health savings accounts
- Family-forming benefits and life insurance options
- Generous paid leave for vacation, holidays, and sick days