Manager, Product Marketing - New Content Experiences & Product Innovation
Ladders · Los Angeles, CA · 1 wk ago
On-siteMarketing$240k–$362k/yrFull-time
Responsibilities
- Create product launch positioning centered on customer value and brand differentiators
- Work with product teams to clarify user needs and influence member experience innovations
- Design go-to-market strategies specifying audiences, channels, and messages
- Evaluate product launches for broader narratives tying back to the company’s value proposition
- Facilitate and communicate complex ideas across cross-functional teams to ensure alignment
- Act as the liaison between product and marketing for a seamless customer experience
Qualifications
- 8+ years in Marketing, focusing on product or consumer marketing
- Experience in B2C and/or entertainment industry product marketing
- Track record of 360 global marketing campaign development and execution
- Skilled in consumer messaging, value propositions, and positioning for global product launches
- Strong grasp of product development and strategy
- Understanding of product growth and strategic roadmap creation
- High adaptability in fast-paced environments
- Passion for entertainment and digital content
- Excellent interpersonal and communication skills for tech and creative collaboration
- Proficient in project management
Benefits
- Comprehensive health plans including mental health support
- 401(k) retirement plan with employer match
- Stock option program and flexible spending accounts
- Familial benefits and life insurance coverage
- Generous paid time off policies, including 35 days annually for hourly employees and flexible time off for salaried employees