Product Marketing & Content Manager

About the role

The Product Marketing & Content Manager will be responsible for developing and executing marketing strategies that drive product adoption and enhance brand awareness. This role requires a deep understanding of customer needs and market trends, as well as strong content creation skills.

Responsibilities

• Develop and execute comprehensive marketing plans for new and existing products
• Collaborate with cross-functional teams including product management, engineering, sales, and customer success to align marketing efforts with business objectives
• Create compelling content for various channels including blogs, social media, email campaigns, and presentations
• Manage and optimize marketing campaigns to improve ROI
• Stay current with industry trends and competitor activities to inform marketing strategy
• Work closely with the content team to ensure consistency across all marketing materials

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• Minimum 5 years of experience in product marketing or content management
• Proven track record of successful campaign execution and results
• Strong analytical skills with experience using CRM systems and analytics tools
• Excellent written and verbal communication skills
• Ability to work independently and manage multiple projects simultaneously

Qualifications

• Experience with AI tools and platforms
• Knowledge of SEO and SEM best practices
• Experience with content management systems (CMS)
• Understanding of digital marketing principles and tactics

Skills

• Strategic thinking and problem-solving
• Project management
• Team collaboration
• Adaptability and flexibility

Benefits

• Competitive salary
• Flexible work schedule
• Health insurance
• 401(k) plan
• Professional development opportunities

Pay

$80,000 - $90,000 annually

Schedule

Monday through Friday, 9 AM to 5 PM