Product Marketing & Content Manager

Who you are

• You have good taste and strong creative instincts
• You know the difference between content that's good enough and content that's genuinely great
• You can take complex, technical concepts, and turn them into clear, compelling stories
• You work autonomously, manage multiple projects at once, and don’t require constant direction to move fast
• You’re energized by execution, you love shipping work fast, and creating momentum
• You’re curious and constantly experimenting, especially with AI tools to help you work smarter and faster
• You are comfortable talking to customers, asking thoughtful questions, and pulling out insights
• You enjoy collaborating with people across different functions and personalities
• You're open to feedback and constantly looking to improve your craft
• You have 3-7 years of experience in this type of role

What the job is

• Work with customers and internal subject matter experts to surface stories worth telling
• Drive product launches with content, messaging, visuals, and positioning
• Produce and edit video content for social media, product launches, customer stories, and campaigns
• Plan, edit, and publish podcast episodes end to end
• Build landing pages, web content, and digital experiences that bring leads into the pipeline
• Organize and maintain Fulcrum's content library so assets are findable and reusable
• Leverage AI tools to optimize the way you work with content creation, editing, production, research, and distribution
• Continuously test new formats, channels, and creative approaches
• Help maintain and evolve Fulcrum's brand across all customer-facing touchpoints
• Travel onsite to meet, interview, and watch how customers operate to gain a deeper understanding

Who you'll work with

• Marketing Leadership: you'll get direct access to strategic coaching, honest feedback, and support for your growth and development
• Product Team: you'll collaborate closely on messaging, positioning, and how we bring new features and launches to market
• Design Team: you'll partner on maintaining a consistent, high-quality brand across every customer touchpoint
• Sales Team: you'll stay close to the field, trading insights on messaging, customer feedback, and what's resonating in the market

Why this role is different

• This isn't a role where you'll spend months debating positioning frameworks or sitting in planning meetings. We already have the content, the customer knowledge, and the product expertise.
• What we need is someone who can package it, amplify it, and get it in front of the right people.
• One week, you might be filming a customer story on the shop floor. The next you're launching a podcast episode, redesigning a webpage, building a product launch campaign, or turning a customer visit into twenty pieces of content.
• You'll have the freedom to experiment, create, and make a visible impact on how Fulcrum grows.

Salary + Benefits

• $80,000 - $125,000 yearly
• Equity
• 401(k) matching after 90 days - immediate vesting
• Health, dental, and vision benefits
• Wellbeing benefits and perks
• Unlimited vacation policy with minimum required vacation days
• Cell phone & internet plan coverage