Product Marketing Manager

About the role

The Product Marketing Manager will own market-level strategy, segmentation, pricing, and positioning for WASH’s route-based laundry business, with a primary focus on B2B multifamily and property management customers.

Responsibilities

• Conduct ongoing market analysis including segmentation, sizing, customer needs, and economic dynamics to inform GTM strategy.
• Own and evolve data-driven segmentation frameworks incorporating behavioral, economic, and customer experience insights to prioritize markets and tailor strategies.
• Define clear, differentiated value propositions that articulate both business and resident experience benefits.
• Develop market specific positioning that reflects competitive dynamics and WASH’s unique service and experience model.
• Pricing and Commercial Strategy
• Partner with finance and sales to develop pricing strategies, deal structures, and approval frameworks for long-term multifamily contracts.
• Align pricing and packaging with delivered experience and customer expectations to support retention and long-term value.
• Customer and Experience Integration
• Partner with Experience Design and VoC programs to incorporate customer journey insights, pain points, and experience quality signals into GTM strategy.
• Ensure alignment between marketed value, pricing, and delivered experience.
• Translate customer experience insights into messaging, proof points, and commercial narratives that resonate with property managers and owners.
• Sales Enablement and GTM Activation
• Equip sales teams with clear product narratives, competitive battlecards, pricing guidance, and market insights to improve win rates.
• Partner with vertical marketing to activate GTM strategies through demand generation, lifecycle marketing, and field programs.
• Support complex, long-cycle B2B and B2B2C sales motions with tailored materials and deal support.
• Competitive Intelligence and Performance Management
• Lead competitive intelligence efforts by market, including pricing, positioning, service models, and win-loss insights.
• Monitor GTM performance, market share, win rates, and retention indicators, adjusting strategies as needed.

Requirements

• 5+ years of experience in product marketing, go to market strategy, or market strategy roles.
• Bachelor’s degree in business, economics, marketing, or a related field.
• Experience owning pricing strategy, competitive intelligence, and market-level GTM planning.
• Experience supporting complex, long-cycle B2B or B2B2C sales motions, ideally with multi-year contracts.
• Strong analytical skills with experience translating complex datasets into actionable insights.

Qualifications

• Experience in multifamily, property management, facilities services, or related industries.
• Experience in route-based, field service, or distributed operations businesses.
• Experience working across geographically distributed markets.

Skills

• Strategic thinker with a deep understanding of market dynamics and customer experience.
• Ability to translate complex data into actionable insights and strategy.
• Strong communication and presentation skills, able to tailor messages for both executive and operational audiences.

Benefits

We are an equal opportunity employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, disability, or status as a veteran, or because of any other federal, state, or local protected class.

Pay

Compensation is commensurate with experience.

Schedule

This is a full-time position.