Product Marketing Manager

RyderShare Product Marketing & Go-To-Market

• Own RyderShare positioning framework and messaging pillars across customer segments and use cases.
• Define competitive positioning and differentiation across priority customer segments.
• Partner with Product to influence roadmap narrative and ensure market-facing clarity before launches.
• Translate RyderShare features into customer-friendly narratives and feature-to-benefit mapping (use cases, outcomes, “why it matters”).
• Support launches and releases by producing the content package: customer announcements, internal launch notes, sales talk tracks, and FAQ updates.

Sales Enablement for RyderShare

• Create and maintain RyderShare enablement assets: pitch decks, one-pagers, battle cards, ROI/value tools, talk tracks, and training materials.
• Deliver training sessions and onboarding content for Sales and Customer Success Teams.

Technical Writing & RyderShare Help Content (Knowledge Base)

• Ensure product documentation reflects consistent positioning, clarity, and customer value narrative.
• Write and maintain help center articles, FAQs, how-to guides, and product documentation that reduce support dependency and accelerate self-service.
• Turn complex workflows into clear, user-friendly instructions (with strong information architecture and search-ability).
• Collaborate with Product Managers, Engineering, Support, and CS to validate accuracy and keep documentation aligned with releases.
• Establish lightweight documentation standards: templates, voice/tone guidelines, article taxonomy, and “definition of done” for docs tied to releases.

Light Design & Visual Content Production

• Comfortable producing clean, professional assets without reliance on a dedicated design team.
• Design and format sales collateral, product one-pagers, pitch decks, and training materials with clean, on-brand visuals.
• Create simple visual assets used in knowledge base content (annotated screenshots, diagrams, icons, feature callouts).
• Produce reusable templates for decks/docs and help maintain a consistent visual identity.
• Support basic multimedia content needs (e.g., storyboard support, scripts, or copy for product overview videos).